{"title":"NAIA","description":"\u003cp\u003eNAIA is a nature-science skincare brand from Noto, Ishikawa — built on sake lees from local breweries, organic rice bran, and hand-fired kiku charcoal. Shipped direct from Japan by Smikie Japan.\u003c\/p\u003e","products":[{"product_id":"naia-sake-kasu-essence-face-mask-1-pc","title":"NAIA Japanese Sake Lees Beauty Face Mask 1 pc","description":"NAIA Japanese Sake Lees Beauty Face Mask is a moisturizing sheet mask infused with concentrated Noto sake lees extract, hyaluronic acid, and botanical extracts. It delivers deep hydration, helps relieve dryness, and leaves skin looking smoother, softer, and more radiant. The gentle formula is free from alcohol, silicone, fragrance, mineral oil, colorants, and UV absorbers.","brand":"NAIA","offers":[{"title":"Default Title","offer_id":49452423708887,"sku":"4595985111064","price":2.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/5743\/0231\/files\/4595985111064.webp?v=1784214525"},{"product_id":"naia-sake-kasu-essence-face-mask-7-pcs","title":"NAIA Japanese Sake Lees Beauty Face Mask 7 pcs (7 Sheets)","description":"NAIA Sake Lees Face Mask 7-Sheet Set gives you a full week of Japanese sake lees brightening treatment. Each sheet is saturated with a rich sake lees essence — packed with naturally fermented amino acids and rice bran actives — for cumulative brightening and moisturising results that build with consistent use. The 7-sheet set is the best-value way to start NAIA's sake lees skincare ritual.","brand":"NAIA","offers":[{"title":"Default Title","offer_id":49452424102103,"sku":"4595985111071","price":11.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/5743\/0231\/files\/4595985111071.webp?v=1784214530"},{"product_id":"naia-aqua-cleansing-gel-180g","title":"NAIA Aqua Cleansing Gel 180g","description":"NAIA Aqua Cleansing Gel removes makeup and daily impurities with the gentle, brightening power of sake lees (酒粕) extract. This water-based gel formula cleanses thoroughly while the sake lees complex — rich in amino acids and fermentation actives — nourishes and helps brighten skin in the same step. ","brand":"NAIA","offers":[{"title":"Default Title","offer_id":49452424495319,"sku":"4595985111873","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/5743\/0231\/files\/4595985111873.webp?v=1784214535"},{"product_id":"naia-natural-moist-face-wash-foam-kiku-sumi-sake-kasu-kusunoki-cleansing-100g","title":"NAIA Kikusumi Charcoal \u0026 Sake Lees Facial Cleansing Foam 100g","description":"\u003cp\u003eNAIA Kikusumi \u0026amp; Sake Lees Face Wash (Kusunoki) is a distinctly Japanese facial foam that pairs two traditional natural ingredients — sake lees (酒粕, a fermentation by-product of sake brewing) and kikusumi (菊炭, a fine Japanese charcoal) — for a wash that cleanses deeply while still caring for the skin. The charcoal helps absorb excess oil and draw out pore-clogging impurities, while sake lees amino acids and fermentation actives work to brighten and nourish at the same time. The Kusunoki (camphor tree) variant adds a fresh, natural green fragrance unique to this formulation.\u003c\/p\u003e","brand":"NAIA","offers":[{"title":"Default Title","offer_id":49452424888535,"sku":"4595985111545","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/5743\/0231\/files\/4595985111545.webp?v=1784214540"},{"product_id":"naia-clear-essence-lotion-sake-kasu-kome-nuka-120ml","title":"NAIA Sake Lees Clear Essence Lotion Toner 120ml","description":"\u003cp\u003eNAIA Sake Lees Clear Essence Lotion is a concentrated fermented-rice toner that delivers sake lees' brightening actives directly to the skin after cleansing. Lighter than a serum but more concentrated than a standard toner, this essence lotion is a key brightening step in the NAIA routine — a high concentration of sake lees and rice bran fermentation actives works to address dullness and the look of uneven tone. A cornerstone step of the NAIA skincare system.\u003c\/p\u003e","brand":"NAIA","offers":[{"title":"Default Title","offer_id":49452425380055,"sku":"4595985111552","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/5743\/0231\/files\/4595985111552.webp?v=1784214545"},{"product_id":"naia-precious-serum-emulsion-kome-nuka-sake-kasu-50ml","title":"NAIA Rice Bran Precious Serum Emulsion 50ml","description":"\u003cp\u003eNAIA Rice Bran Precious Serum Emulsion combines sake lees with komenuka (米ぬか, rice bran) — two fermented Japanese rice by-products — into a rich yet lightweight serum-in-emulsion hybrid. In one step, it delivers deep moisture, skin-conditioning ceramide, and brightening rice-ferment actives, making it the premium hero product of the NAIA range.\u003c\/p\u003e","brand":"NAIA","offers":[{"title":"Default Title","offer_id":49452425740503,"sku":"4595985111569","price":40.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/5743\/0231\/files\/4595985111569.webp?v=1784214550"},{"product_id":"naia-rice-bandage-cream-40g","title":"NAIA Rice Bandage Cream 40g","description":"\u003cp\u003eNAIA Rice Bandage Cream is the richest, most protective product in the NAIA range — a 'skin bandage' cream formulated with sake lees, rice bran oil, ceramide, and squalane to wrap skin in a protective, deeply nourishing layer. The 'bandage' concept means this cream helps seal in the actives from earlier steps (toner, emulsion) while providing an intense moisture reservoir and supporting the skin barrier. Ideal as a final PM step or for dry skin types.\u003c\/p\u003e","brand":"NAIA","offers":[{"title":"Default Title","offer_id":49452425969879,"sku":"4595985111880","price":48.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/5743\/0231\/files\/4595985111880.webp?v=1784214554"},{"product_id":"naia-hand-serum-forest-after-the-rain-50g","title":"NAIA Hand Serum Forest after Rain 50g","description":"\u003cp\u003eNAIA Hand Serum in 'After the Rain Forest' (雨上がりの森の香り) fragrance pairs sake lees brightening actives with a distinctive Japanese forest scent. Unlike a typical heavy hand cream, this serum-texture formula absorbs quickly without a sticky residue, making it easy to use through the day without disrupting touch sensitivity. The 'after the rain forest' fragrance is built around Noto hiba (Japanese cypress) and other natural essential oils, evoking the clean, green, earthy air of a Japanese forest after rainfall.\u003c\/p\u003e","brand":"NAIA","offers":[{"title":"Default Title","offer_id":49452426690775,"sku":"4595431365201","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/5743\/0231\/files\/4595431365201.webp?v=1784214559"},{"product_id":"naia-rice-essence-glow-mask-1-pc","title":"NAIA Essence Glow Face Mask","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNAIA Essence Glow Face Mask is a moisturizing Japanese sheet mask set enriched with concentrated Noto sake lees extract, Noto rice bran extract, niacinamide, and alpha-arbutin. It delivers long-lasting hydration, helps reduce dryness-related dullness, and leaves skin looking smoother, brighter.\u003c\/p\u003e","brand":"NAIA","offers":[{"title":"Default Title","offer_id":49481054060759,"sku":"4595431365065","price":5.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/5743\/0231\/files\/4595431365065.webp?v=1784771911"},{"product_id":"naia-rice-essence-glow-mask-6pcs-6-pcs","title":"NAIA Essence Glow Face Mask 6 Sheets","description":"\u003cp\u003eNAIA Essence Glow Face Mask 6 pcs is a moisturizing Japanese sheet mask set enriched with concentrated Noto sake lees extract, Noto rice bran extract, niacinamide, and alpha-arbutin. It delivers long-lasting hydration, helps reduce dryness-related dullness, and leaves skin looking smoother, brighter.\u003c\/p\u003e","brand":"NAIA","offers":[{"title":"Default Title","offer_id":49481054290135,"sku":"4595431365096","price":29.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/5743\/0231\/files\/4595431365096.webp?v=1784771915"},{"product_id":"naia-aqua-cleansing-gel-trial-pouch-5g","title":"NAIA Aqua Cleansing Gel Trial Pouch 5g","description":"NAIA Aqua Cleansing Gel is a new-sensation water-gel cleanser — neither oil nor balm. The bouncy pink gel wraps the skin, dissolving makeup smoothly with minimal friction, and rinses to a fresh finish with no tight feeling. This 5g pouch is a convenient trial and travel size.","brand":"NAIA","offers":[{"title":"Default Title","offer_id":49672041857239,"sku":"4595985111958","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/5743\/0231\/files\/2024031000509_96088a94-5068-496f-bfbb-de05d0ea43c3.webp?v=1788439653"}],"url":"https:\/\/www.smikiejapan.com\/collections\/naia.oembed","provider":"SmikieJapan","version":"1.0","type":"link"}