Biore Marshmallow Whip Moisture Face Wash

Japan's most luxurious drugstore foam cleanser — KAO Biore Marshmallow Whip became a cult favourite across Asia and Japan the moment it launched, with its signature pre-formed ultra-dense foam that dispenses directly as a thick, pillowy cloud requiring no lathering. The technology — a pressurised foam pump that generates foam finer than any hand-lathered cleanser — means the softness of the foam itself acts as a gentle buffer between fingertips and delicate facial skin, massaging away makeup, sebum, and surface pollutants without friction-related irritation. The Moisture variant is enriched with hyaluronic acid and glycerin to actively hydrate the skin during cleansing, so post-wash skin feels plump and supple rather than tight or stripped — a defining quality difference from cheaper face washes. The white foam on skin also allows a satisfying visual indicator of full coverage. One of the most Instagrammed Japanese beauty products internationally.

1. Wet the face with warm water.
2. Press the pump once firmly to dispense a golf-ball-sized cloud of pre-formed foam directly into a clean palm — do not rub to lather.
3. Apply the foam cloud to the face and massage in gentle circular motions for 30–60 seconds, covering all zones including the hairline and jaw.
4. Rinse thoroughly with lukewarm water, ensuring all foam is cleared from the hairline and jawline.
5. Pat dry gently with a clean soft towel; skin should feel clean and lightly moisturised — apply toner or serum immediately.

• Water — Base.
• Potassium Cocoyl Glycinate — Mild amino acid surfactant for gentle cleansing.
• Glycerin — Primary humectant.
• BG — Secondary humectant and solvent.
• Sodium Hyaluronate — Moisture retention active.
• Sorbitan Sesquioleate — Emulsifier.
• Fragrance (Parfum) — Delicate floral-fresh scent.
• Citric Acid — pH adjuster for skin-compatible mildness.