VISEE Nuance Matte Rouge 240 Dusty Orange

Japan's accessible designer-quality matte lip — KOSE VISEE Nuance Matte Rouge in shade 240 Dusty Orange delivers the muted, pigment-forward powder-matte finish that has made the Nuance Matte line a cult favorite in Japanese drugstores. Shade 240 is a dusty terracotta-orange that sits in the sweet spot between bold and wearable — vivid enough to make a statement but desaturated enough to wear without a full face of makeup. The formula applies with a creamy glide that sets to a long-wearing matte without cracking, peeling, or the tight feeling that dries lips out. Fragrance-free, which matters more than people expect in a lip product worn all day. At 4g, the tube is standard Japanese lipstick size — compact, precise, and refillable when VISEE releases cases.

1. Exfoliate and moisturize lips before application for best powder-matte adhesion.
2. Outline the lip border with the bullet tip for a clean, precise edge.
3. Fill in lips from center outward in smooth strokes.
4. Blot with a tissue and reapply a second layer for deeper pigment and longevity.
5. For an ombre effect, concentrate color at the center and blend outward with a fingertip.

• Iron Oxides (CI 77491, CI 77492, CI 77499) — Primary pigment giving the dusty orange hue.
• Dimethicone — Smooth application and comfortable matte feel.
• Castor Oil — Lip-conditioning emollient in the base.
• Silica — Powder-matte texture and oil absorption.
• Tocopherol — Antioxidant lip care active.