A thousand years of ingredients. A century of craftsmanship.
FOUNDED
2021
SUZU, ISHIKAWA, JAPAN
NAIA노토(能登)의 전통에서 비롯된 일본 발효 스킨케어.FEATURED PARTNER
NAIA 아쿠아 클렌징 젤 180g
부드러운 메이크업 클렌징과 맑은 피부결을 위한 일본 사케카스(술지게미) 아쿠아 클렌징 젤(180g).
₩26,945₩31,700−15%
NAIA · 3 BRAND MILESTONES
2021
NAIA Inc. founded in Suzu, Oku-Noto — built on Astena Group's pharmaceutical manufacturing know-how
2024
NAIA brand debuts; renewed in 2025 as a nature-science skincare line
2026
Smikie Japan is the authorized distributor of NAIA.
配送至韩国
预计送达下单后 10–14 个工作日
从日本发货，全程可追踪
KOREA CUSTOMS · 관세청 고시 기준
개인통관고유부호 필수
해외배송 시, 수취인 성함·연락처·개인통관고유부호가 모두 일치해야 원활한 통관이 가능합니다.
Personal Customs Code (PCCC) required — recipient name, phone and code must match.
CUSTOMS DUTY · 관세 안내
150$ 이상 구매 주의
해외 직구 상품은 총 결제금액(배송비 포함) $150 이상 구매할 경우 세관에서 관세가 부과될 수 있습니다.
Orders of USD 150 or more (incl. shipping) may be assessed customs duties.- FeaturedNAIA Hub
- Suzu, NotoJP-Direct
- Nature-ScienceNoto-grown actives
- RecoverySupports Noto rebuild
- 완벽한 메이크업 클렌징 — 워터베이스 젤 포뮬러가 메이크업과 선크림을 부드럽게 녹여냅니다
- 사케카스 브라이트닝 — 클렌징과 동시에 발효 활성 성분과 아미노산을 전달해 시간이 지날수록 맑아 보이는 피부결로 가꿔줍니다
- 저자극 포뮬러 — 피부를 당기지 않아 매일 이중 세안으로 사용하기 좋습니다
Made in Ishikawa, Japan — Ingredients from NOTO
BRAND STORY · NAIA
"A thousand years of ingredients, a century of craftsmanship, for your skin."
NAIA stands for Noto, Artisanship, Inclusive, Authentic. Founded in December 2021 in Suzu City at the tip of the Noto Peninsula — a UNESCO World Agricultural Heritage region — NAIA Inc. builds on the Astena Group's pharmaceutical manufacturing know-how to give shape to the blessings of Noto: unused sake lees from Noto breweries, rice bran, and Noto Hiba from local forestry.
Its mission: "Harness nature's blessings and the wisdom of tradition to weave people's health and beauty into the future." Noto's artisans have refined their craft for generations within a harsh natural environment — and after the January 2024 Noto Peninsula earthquake, the brand became part of the region's recovery itself. Every product is developed in Suzu with ingredients from Noto, and every purchase supports the rebuilding of Noto's industries.
The logo's five bold lines represent a brand that fulfills all five senses — soft curves evoking Noto's satoyama & satoumi landscapes, straight lines expressing craftsmanship fused with modern technology.
2021.12
NAIA Inc. founded in Suzu — healthcare, agriculture & regional-trading business rooted in Oku-Noto.
2024.1
Noto Peninsula earthquake. The brand's mission expands to regional recovery.
2024.5
NAIA brand debuts — natural healthcare from sake lees, rice bran & Noto Hiba.
2025.4
Brand renewal as nature-science cosmetics: Clear Essence Lotion, Precious Serum Emulsion & more.
FULL INCI · Complete Disclosure
정제수, 글리세린, Polyglyceryl-6 Octacaprylate, Polyglyceryl-6 Dicaprate, 도데칸, 1,2-헥산디올, 펜틸렌글라이콜, Oryza Sativa(쌀) Lees Extract, 쌀겨추출물, Juniperus Communis Fruit Extract, 파인애플열매추출물, 글리세릴글루코사이드, 디포타슘글리시리제이트, 부틸렌글라이콜, Acer Palmatum Leaf Extract, 작약뿌리추출물, Saxifraga Sarmentosa Extract, Hydrolyzed Coix Lacryma-Jobi Ma-yuen Seed, 매실열매추출물, 귤껍질추출물, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, 카보머, 잔탄검, Polyglyceryl-10 Laurate/Oleate/Sebacate, 귤껍질오일, 베르가못열매오일, 레몬껍질오일, Thuja Occidentalis Leaf Oil, Juniperus Virginiana Oil, 베티버뿌리오일, 자스민오일, 아르기닌, 쌀겨오일, 토코페롤, 시아노코발라민, 적색33호
HERO INGREDIENTS
Aged Sake-Lees Extract — Oryza Sativa (Rice) Lees Extract — freeze-dried unused lees from Noto breweries, concentrated and aged. Used in: Aqua Cleansing Gel, Kikusumi Charcoal & Sake Lees Facial Cleansing Foam, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum - Forest after Rain, Sake Lees Beauty Face Mask, Essence Glow Face Mask
Rice-Bran Extract — Oryza Sativa (Rice) Bran Extract — a traditional Japanese beauty staple, rich in moisturizing lipids. Used in: Aqua Cleansing Gel, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask
Noto Hiba Oil — essential oil from Noto forestry, a source of natural hinokitiol. Used in: Aqua Cleansing Gel, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask
Kikusumi Charcoal — Charcoal Powder — artisan-made Noto charcoal, hand-fired by a single maker. Used in: Kikusumi Charcoal & Sake Lees Facial Cleansing Foam
*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)
*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)
HOW TO USE · The NAIA Routine
- 물기 없는 얼굴에 적당량을 덜어줍니다
- 원을 그리며 부드럽게 마사지하면 메이크업과 선크림이 녹아납니다
- 미온수로 충분히 헹궈줍니다
- 더 깊은 클렌징을 원하면 NAIA 페이스워시로 이어서 사용하세요
- 또는 화장솜에 덜어 닦아내는 방식으로도 사용할 수 있습니다
Use with other NAIA products — the full ritual:
SOCIAL IMPACT · For Customers Who Care
NAIA is more than a skincare brand — it is part of Noto's recovery. After the January 2024 Noto Peninsula earthquake, NAIA's mission expanded to rebuilding the region's industries: every product is developed in Suzu with ingredients sourced from Noto's breweries, rice fields and forests, keeping local supply chains alive.
When you choose NAIA, part of what you pay flows back into Oku-Noto — supporting the artisans, farmers and brewers who make these formulas possible.
FAQ
눈가에 사용해도 안전한가요?
눈가에는 조심스럽게 사용하시고, 눈에 직접 닿지 않도록 주의해 주세요.
헹궈내야 하나요?
네 — 마사지 후 물로 충분히 헹궈주세요.
민감성 피부에도 사용할 수 있나요?
순한 처방이지만, 매우 민감한 피부라면 사용 전 패치 테스트를 권장합니다.
🇰🇷 한국 고객님께
봄철 미세먼지와 황사가 심한 날에는 출퇴근길에 화장을 하루 종일 얹고 다니다가 저녁에는 각질과 노폐물까지 한 번에 씻어내야 한다는 부담이 커집니다. 세안이 강하면 그날 밤 피부가 오히려 당기고 칙칙해지는 것도 고민거리입니다.
NAIA 아쿠아 클렌징 젤은 워터 베이스 젤 타입으로 메이크업과 피부에 남은 선크림까지 부드럽게 녹여내면서도 세안 후 당김 없이 마무리됩니다. 일본 전통 발효 재료인 사케카스(酒粕)에서 얻은 아미노산 성분이 더해져 세안하는 동안에도 피부에 윤기를 남기고, 매일 아침저녁 이중 세안 단계에서 부담 없이 사용할 수 있는 순한 제형입니다.
일본에서 발송합니다.
THE NAIA BRAND HUB
Browse all 8 NAIA products at SmikieJapan — a full skincare ritual born from Noto's sake breweries, and the story of a region rebuilding through beauty.
Complete the NAIA routine
Explore the NAIA Hub
Browse all 8 NAIA products at SmikieJapan — a full skincare ritual born from Noto's sake breweries, and the story of a region rebuilding through beauty.
VISIT NAIA BRAND HUB →
About NAIA 아쿠아 클렌징 젤 180g at SmikieJapan
NAIA Inc. (founded December 2021) is a natural healthcare brand from Suzu City, Oku-Noto (a UNESCO World Agricultural Heritage region), built on the Astena Group's pharmaceutical manufacturing know-how. Under the motto "a thousand years of ingredients, a century of craftsmanship," products feature aged sake-lees extract from Noto breweries, rice-bran extract, and Noto Hiba essential oil — developed in Suzu with ingredients from Noto, made in Ishikawa, with every purchase supporting the region's recovery from the 2024 earthquake.
NAIA 아쿠아 클렌징 젤 180g
₩26,945