NAIA 핸드 세럼 포레스트 애프터 레인 50g

"A thousand years of ingredients, a century of craftsmanship, for your skin."

NAIA stands for Noto, Artisanship, Inclusive, Authentic. Founded in December 2021 in Suzu City at the tip of the Noto Peninsula — a UNESCO World Agricultural Heritage region — NAIA Inc. builds on the Astena Group's pharmaceutical manufacturing know-how to give shape to the blessings of Noto: unused sake lees from Noto breweries, rice bran, and Noto Hiba from local forestry.

Its mission: "Harness nature's blessings and the wisdom of tradition to weave people's health and beauty into the future." Noto's artisans have refined their craft for generations within a harsh natural environment — and after the January 2024 Noto Peninsula earthquake, the brand became part of the region's recovery itself. Every product is developed in Suzu with ingredients from Noto, and every purchase supports the rebuilding of Noto's industries.

The logo's five bold lines represent a brand that fulfills all five senses — soft curves evoking Noto's satoyama & satoumi landscapes, straight lines expressing craftsmanship fused with modern technology.

Read the full NAIA story →

정제수, 펜틸렌글라이콜, 글리세린, Aspergillus/Rice Ferment Filtrate, Dicaprylyl Carbonate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, C12-18 Alkanoyl Glycerin/Sebacic Acid Copolymer, Macadamia Acid, 해바라기씨오일, 쌀겨오일, Oryza Sativa(쌀) Lees Extract, 쌀겨추출물, 흰목이버섯추출물, 디포타슘글리시리제이트, 부틸렌글라이콜, 유자열매추출물, Eisenia Arborea Extract, 당밀, Acer Palmatum Leaf Extract, 잔탄검, 아카시아검, 작약뿌리추출물, Saxifraga Sarmentosa Extract, Hydrolyzed Coix Lacryma-Jobi Ma-yuen Seed, 히바오일, 테레빈유, 주니퍼베리오일, 마조람잎오일, Cymbopogon Martini Oil, 아니스오일, 편백나무오일, 유향오일, 페녹시에탄올, Sorbitan Isostearate, 폴리소르베이트60, 토코페롤, 라즈베리케톤

Aged Sake-Lees Extract — Oryza Sativa (Rice) Lees Extract — freeze-dried unused lees from Noto breweries, concentrated and aged. Used in: Aqua Cleansing Gel, Kikusumi Charcoal & Sake Lees Facial Cleansing Foam, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum - Forest after Rain, Sake Lees Beauty Face Mask, Essence Glow Face Mask

Rice-Bran Extract — Oryza Sativa (Rice) Bran Extract — a traditional Japanese beauty staple, rich in moisturizing lipids. Used in: Aqua Cleansing Gel, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask

Noto Hiba Oil — essential oil from Noto forestry, a source of natural hinokitiol. Used in: Aqua Cleansing Gel, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask

Kikusumi Charcoal — Charcoal Powder — artisan-made Noto charcoal, hand-fired by a single maker. Used in: Kikusumi Charcoal & Sake Lees Facial Cleansing Foam

*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)

*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)

1. 손등에 적당량을 덜어줍니다
2. 손가락 사이사이까지 부드럽게 마사지해 발라줍니다
3. 충분히 흡수시켜 주세요 — 헹궈낼 필요는 없습니다
4. 빠르게 흡수되는 제형이라 바로 손을 사용할 수 있어, 하루 중 필요할 때마다 덧발라 주세요

Use with other NAIA products — the full ritual:

1. NAIA 아쿠아 클렌징 젤 180g
2. NAIA 키쿠스미 차콜&사케카스 폼 클렌저 100g
3. NAIA 사케카스 클리어 에센스 로션 토너 120ml
4. NAIA 라이스브란 프레셔스 세럼 에멀전 50ml
5. NAIA 라이스 밴디지 크림 40g
6. NAIA 일본 술지게미 뷰티 페이스 마스크 7매
7. NAIA 일본 술지게미 뷰티 페이스 마스크 1매
8. NAIA 핸드 세럼 포레스트 애프터 레인 50g

NAIA is more than a skincare brand — it is part of Noto's recovery. After the January 2024 Noto Peninsula earthquake, NAIA's mission expanded to rebuilding the region's industries: every product is developed in Suzu with ingredients sourced from Noto's breweries, rice fields and forests, keeping local supply chains alive.

When you choose NAIA, part of what you pay flows back into Oku-Noto — supporting the artisans, farmers and brewers who make these formulas possible.

Browse all 8 NAIA products at SmikieJapan — a full skincare ritual born from Noto's sake breweries, and the story of a region rebuilding through beauty.

View all NAIA products →