A thousand years of ingredients. A century of craftsmanship.
FOUNDED
2021
SUZU, ISHIKAWA, JAPAN
NAIA노토(能登)의 전통에서 비롯된 일본 발효 스킨케어.FEATURED PARTNER
NAIA 키쿠스미 차콜&사케카스 폼 클렌저 100g
상쾌한 녹나무 향의 일본 참숯(菊炭)과 사케카스 클렌징 폼. 모공을 깨끗이 케어하고 피부에 맑은 결을 더해줍니다.
₩25,075₩29,500−15%
NAIA · 3 BRAND MILESTONES
2021
NAIA Inc. founded in Suzu, Oku-Noto — built on Astena Group's pharmaceutical manufacturing know-how
2024
NAIA brand debuts; renewed in 2025 as a nature-science skincare line
2026
Smikie Japan is the authorized distributor of NAIA.
配送至韩国
预计送达下单后 10–14 个工作日
从日本发货，全程可追踪
KOREA CUSTOMS · 관세청 고시 기준
개인통관고유부호 필수
해외배송 시, 수취인 성함·연락처·개인통관고유부호가 모두 일치해야 원활한 통관이 가능합니다.
Personal Customs Code (PCCC) required — recipient name, phone and code must match.
CUSTOMS DUTY · 관세 안내
150$ 이상 구매 주의
해외 직구 상품은 총 결제금액(배송비 포함) $150 이상 구매할 경우 세관에서 관세가 부과될 수 있습니다.
Orders of USD 150 or more (incl. shipping) may be assessed customs duties.- FeaturedNAIA Hub
- Suzu, NotoJP-Direct
- Nature-ScienceNoto-grown actives
- RecoverySupports Noto rebuild
- 차콜 모공 케어 — 일본의 고급 숯인 기쿠즈미(菊炭)가 과잉 피지를 흡착하고 모공 속 노폐물을 끌어내는 데 도움을 줍니다
- 사케카스 브라이트닝 — 사케카스의 발효 활성 성분과 아미노산이 클렌징과 동시에 맑아 보이는 피부결로 가꿔줍니다
- 풍성하고 촉촉한 거품 — 쫀쫀하고 밀도 있는 거품이 피부 장벽의 수분을 지키면서 깊숙이 클렌징합니다
Made in Ishikawa, Japan — Ingredients from NOTO
BRAND STORY · NAIA
"A thousand years of ingredients, a century of craftsmanship, for your skin."
NAIA stands for Noto, Artisanship, Inclusive, Authentic. Founded in December 2021 in Suzu City at the tip of the Noto Peninsula — a UNESCO World Agricultural Heritage region — NAIA Inc. builds on the Astena Group's pharmaceutical manufacturing know-how to give shape to the blessings of Noto: unused sake lees from Noto breweries, rice bran, and Noto Hiba from local forestry.
Its mission: "Harness nature's blessings and the wisdom of tradition to weave people's health and beauty into the future." Noto's artisans have refined their craft for generations within a harsh natural environment — and after the January 2024 Noto Peninsula earthquake, the brand became part of the region's recovery itself. Every product is developed in Suzu with ingredients from Noto, and every purchase supports the rebuilding of Noto's industries.
The logo's five bold lines represent a brand that fulfills all five senses — soft curves evoking Noto's satoyama & satoumi landscapes, straight lines expressing craftsmanship fused with modern technology.
2021.12
NAIA Inc. founded in Suzu — healthcare, agriculture & regional-trading business rooted in Oku-Noto.
2024.1
Noto Peninsula earthquake. The brand's mission expands to regional recovery.
2024.5
NAIA brand debuts — natural healthcare from sake lees, rice bran & Noto Hiba.
2025.4
Brand renewal as nature-science cosmetics: Clear Essence Lotion, Precious Serum Emulsion & more.
FULL INCI · Complete Disclosure
정제수, 글리세린, 미리스틱애씨드, 수산화칼륨, Rice Ferment (Sake) Lees, 팔미틱애씨드, Polyglyceryl-4 Lauryl Ether, 라우릭애씨드, 스테아릭애씨드, 글라이콜디스테아레이트, 부틸렌글라이콜, 차콜파우더, Saxifraga Sarmentosa Extract, 작약뿌리추출물, Coix Lacryma-Jobi Ma-yuen Seed Extract, Glycosphingolipids, Enterococcus Faecalis, Rice Bran Sphingoglycolipid, 연꽃배아추출물, 디포타슘글리시리제이트, 글리세릴스테아레이트SE, Sodium Lauroyl Methylaminopropionate, 코카미도프로필베타인, 토코페롤, 펜틸렌글라이콜, 디프로필렌글라이콜, 시트릭애씨드, 소듐시트레이트, 녹나무잎오일, 페녹시에탄올, 다이소듐이디티에이, 소듐벤조에이트
HERO INGREDIENTS
Aged Sake-Lees Extract — Oryza Sativa (Rice) Lees Extract — freeze-dried unused lees from Noto breweries, concentrated and aged. Used in: Aqua Cleansing Gel, Kikusumi Charcoal & Sake Lees Facial Cleansing Foam, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum - Forest after Rain, Sake Lees Beauty Face Mask, Essence Glow Face Mask
Rice-Bran Extract — Oryza Sativa (Rice) Bran Extract — a traditional Japanese beauty staple, rich in moisturizing lipids. Used in: Aqua Cleansing Gel, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask
Noto Hiba Oil — essential oil from Noto forestry, a source of natural hinokitiol. Used in: Aqua Cleansing Gel, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask
Kikusumi Charcoal — Charcoal Powder — artisan-made Noto charcoal, hand-fired by a single maker. Used in: Kikusumi Charcoal & Sake Lees Facial Cleansing Foam
*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)
*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)
HOW TO USE · The NAIA Routine
- 미온수로 얼굴을 충분히 적셔줍니다
- 적당량을 손에 덜어 풍성한 거품을 만들어줍니다
- 거품을 얼굴에 올려 T존 위주로 원을 그리며 부드럽게 마사지해 줍니다
- 미온수로 충분히 헹궈줍니다
- 부드러운 수건으로 물기를 가볍게 눌러 닦아줍니다
Use with other NAIA products — the full ritual:
SOCIAL IMPACT · For Customers Who Care
NAIA is more than a skincare brand — it is part of Noto's recovery. After the January 2024 Noto Peninsula earthquake, NAIA's mission expanded to rebuilding the region's industries: every product is developed in Suzu with ingredients sourced from Noto's breweries, rice fields and forests, keeping local supply chains alive.
When you choose NAIA, part of what you pay flows back into Oku-Noto — supporting the artisans, farmers and brewers who make these formulas possible.
FAQ
기쿠즈미(菊炭)란 무엇인가요?
단면이 국화 모양을 닮도록 절단한 일본 전통 숯으로, 미세한 기공 구조와 강한 흡착력으로 잘 알려져 있습니다.
지성이나 모공이 고민인 피부에도 좋을까요?
네 — 숯 성분이 과잉 유분을 조절하고 눈에 띄는 모공을 케어하는 데 특히 잘 맞습니다.
구스노키는 무슨 뜻인가요?
クスノキ(구스노키)는 일본의 녹나무를 뜻하며, 향이 좋은 큰 나무로 이 추출물이 이 버전 특유의 상쾌하고 깨끗한 향을 만들어줍니다.
🇰🇷 한국 고객님께
환절기에는 일교차와 함께 미세먼지가 늘면서 피부는 겉으로 번들거리는데 속은 오히려 당기는, 유분과 건조가 동시에 느껴지는 애매한 상태가 되기 쉽습니다. 세정력만 강한 클렌저는 이럴 때 오히려 자극이 되기도 합니다.
NAIA 기쿠스미 차콜 클렌징 폼은 일본산 미세 숯 기쿠스미(菊炭)가 모공 속 피지와 노폐물을 끌어내는 동안, 일본 전통 발효 재료인 사케카스(酒粕) 유래 아미노산이 세안 후에도 피부에 윤기를 남기도록 돕습니다. 촘촘하고 폭신한 거품이 자극 없이 감싸듯 세정해, 속당김 없이 깨끗하게 마무리되는 것이 특징입니다.
일본에서 발송합니다.
THE NAIA BRAND HUB
Browse all 8 NAIA products at SmikieJapan — a full skincare ritual born from Noto's sake breweries, and the story of a region rebuilding through beauty.
Complete the NAIA routine
Explore the NAIA Hub
Browse all 8 NAIA products at SmikieJapan — a full skincare ritual born from Noto's sake breweries, and the story of a region rebuilding through beauty.
VISIT NAIA BRAND HUB →
About NAIA 키쿠스미 차콜&사케카스 폼 클렌저 100g at SmikieJapan
NAIA Inc. (founded December 2021) is a natural healthcare brand from Suzu City, Oku-Noto (a UNESCO World Agricultural Heritage region), built on the Astena Group's pharmaceutical manufacturing know-how. Under the motto "a thousand years of ingredients, a century of craftsmanship," products feature aged sake-lees extract from Noto breweries, rice-bran extract, and Noto Hiba essential oil — developed in Suzu with ingredients from Noto, made in Ishikawa, with every purchase supporting the region's recovery from the 2024 earthquake.
NAIA 키쿠스미 차콜&사케카스 폼 클렌저 100g
₩25,075