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Unilever Lux Luminique Botanical Pure Shampoo

Lux 루미니크 보타니컬 퓨어 샴푸 450g

Gentle Cleansing Shampoo For Soft Smooth Hair.

₩15,600
KOREA CUSTOMS · 관세청 고시 기준 개인통관고유부호 필수

해외배송 시, 수취인 성함·연락처·개인통관고유부호가 모두 일치해야 원활한 통관이 가능합니다.

Personal Customs Code (PCCC) required — recipient name, phone and code must match.
CUSTOMS DUTY · 관세 안내 150$ 이상 구매 주의

해외 직구 상품은 총 결제금액(배송비 포함) $150 이상 구매할 경우 세관에서 관세가 부과될 수 있습니다.

Orders of USD 150 or more (incl. shipping) may be assessed customs duties.
  • From JapanJP-Direct
  • AuthenticVerified
  • 10–14 daysDelivery

Japan-formulated LUX Lumineque non-silicone botanical shampoo for pure, lightweight clean and natural shine on Asian hair.

JAN: 4902111759586
About this product

Japan's LUX Lumineque Botanical Pure Shampoo is a Japan-exclusive non-silicone shampoo developed in direct response to the Japanese consumer movement toward natural, additive-minimized hair care. Unlike standard global LUX shampoos which use silicone-based smoothing agents, this Japan-formulated Botanical Pure version deliberately omits silicone in favor of plant-derived alternatives — a formulation decision made specifically for the Japanese market where silicone-free hair care holds significant consumer demand. The botanical complex features ingredients sourced to evoke natural purity: camellia, rice ferment, and yuzu-inspired elements reflect the Japan-formulated approach to premium botanical care. The Lumineque Botanical Pure line is Japan-only, representing Unilever Japan's response to clean-beauty trends uniquely prioritized by Japanese consumers.

How to use
  1. Wet hair and scalp thoroughly.
  2. Lather a 500-yen coin-sized amount between palms before applying.
  3. Massage into scalp with gentle circular fingertip motion for 60 seconds.
  4. Smooth lather through mid-lengths and ends.
  5. Rinse fully with lukewarm water — silicone-free formulas require thorough rinsing to prevent any residue; follow with Botanical Pure Treatment.
Ingredients
  • Sodium cocoyl glutamate — amino acid-derived mild surfactant replacing harsher sulfates
  • Camellia (Tsubaki) extract — traditional Japanese botanical for hair gloss
  • Rice ferment filtrate — Japanese-origin ingredient for scalp conditioning
  • Hydrolyzed keratin — protein filler for silicone-free smoothness
  • Citric acid / sodium citrate — pH adjustment system for cuticle care
FAQ

Why is this product silicone-free when most LUX products globally contain silicone?

This is a Japan-exclusive formulation responding to strong Japanese consumer preference for silicone-free hair care, a trend more pronounced in Japan than in most global markets.

Will silicone-free mean less smooth results?

The botanical complex and hydrolyzed protein provide smoothness without silicone; results may differ from silicone-based products but suit those seeking lighter, natural-feeling hair.

Is this appropriate for fine Asian hair?

Yes — the lightweight botanical formula is specifically suited for the fine, straight hair texture prevalent in Japan.

How does the fragrance compare to global LUX?

The Botanical Pure line uses a fresh botanical-green fragrance, lighter and more understated than the floral-heavy scents in LUX's Southeast Asian range.

Is this available outside Japan?

No — Lumineque Botanical Pure is a Japan-only sub-brand within the LUX portfolio.

Lux 루미니크 보타니컬 퓨어 샴푸 450g
₩15,600

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