Reihaku Hatomugi Face Wash Foam 170g
Classic hatomugi face wash foam for gentle, effective daily cleansing with a moisturising finish.
₩10,400
KOREA CUSTOMS · 관세청 고시 기준
개인통관고유부호 필수
해외배송 시, 수취인 성함·연락처·개인통관고유부호가 모두 일치해야 원활한 통관이 가능합니다.
Personal Customs Code (PCCC) required — recipient name, phone and code must match.
CUSTOMS DUTY · 관세 안내
150$ 이상 구매 주의
해외 직구 상품은 총 결제금액(배송비 포함) $150 이상 구매할 경우 세관에서 관세가 부과될 수 있습니다.
Orders of USD 150 or more (incl. shipping) may be assessed customs duties.- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
Classic hatomugi face wash foam for gentle, effective daily cleansing with a moisturising finish.
About this product
Japan's most approachable hatomugi face cleanser for everyday use — Kumano Yushi's Reihaku Hatomugi Face Wash Foam is the everyday staple of the Reihaku Hatomugi skin care line, beloved by Japanese drugstore shoppers for its balance of gentle yet effective cleansing and the moisturising touch of coix seed (hatomugi) extract. The tube produces a creamy, dense foam that removes daily sebum, city pollution, and light makeup without stripping the skin's moisture layer. Post-wash skin feels soft and comfortable — not tight or squeaky clean in an uncomfortable way. Simple, fuss-free, and trusted by millions of Japanese consumers daily.
How to use
- Wet face with lukewarm water.
- Squeeze a cherry-sized amount onto palm.
- Work into a rich lather between hands before applying to face — never apply paste directly to skin.
- Massage in gentle circular motions for 30–60 seconds, avoiding the eye area.
- Rinse completely with lukewarm water and pat dry with a soft towel.
Ingredients
- Coix Seed (Hatomugi) Extract — Signature botanical; moisture retention and traditional brightening.
- Sodium Laureth Sulfate (SLES) — Primary anionic surfactant; generates the cleansing foam base.
- Cocamidopropyl Betaine — Amphoteric secondary surfactant; softens lather and skin feel.
- Glycerin — Humectant; replenishes moisture during the cleansing process.
- Allantoin — Soothing agent; calms any cleansing-induced sensitivity.
- Tocopheryl Acetate — Antioxidant; adds a protective conditioning element.
FAQ
Is this suitable for oily skin?
Yes — the foam effectively removes excess sebum without over-drying.
Does hatomugi really brighten skin?
Continued use shows improvement in skin clarity for many users; results vary individually.
Can I use this twice a day?
Yes — designed for morning and evening use.
Is it safe for acne-prone skin?
Generally yes — mild surfactants are less irritating than harsh cleansers for acne skin.
Does it need to be rinsed well?
Yes — rinse until completely clear to prevent pore clogging.
Kumano Yushi Reihaku Hatomugi Face Wash Foam 170g
₩10,400