Tsubu Shio Medicated Toothpaste Standing Tube

Japan's most distinctive salt-based medicated toothpaste — KAO's Tsubu Shio (Salt Granule Medicated Toothpaste) uses genuine salt granules as a mild mechanical abrasive alongside certified quasi-drug actives to deliver a uniquely invigorating cleaning experience. The salt granules dissolve during brushing, releasing natural osmotic action that helps firm and stimulate gum tissue while the fine texture lightly polishes enamel surfaces to remove surface staining. The standing tube format makes it easy to dispense the last drop without squeezing from the bottom. This is a distinctly Japanese approach to oral care — the sharp, refreshing mineral taste signals a deep clean and has a loyal following among consumers who find mint-heavy toothpastes overpowering. As a quasi-drug, the formula must meet Japanese Ministry of Health, Labour and Welfare standards for efficacy. A substantial 180g size for extended household use.

1. Squeeze a pea-to-ribbon sized amount of paste onto a wet toothbrush.
2. Begin brushing with gentle circular motions along the gum line — the salt granules will dissolve within the first 20–30 seconds of brushing.
3. Brush all tooth surfaces — outer, inner, and biting surfaces — for a minimum of 2 minutes.
4. Spit out the paste thoroughly; do not swallow.
5. Rinse mouth thoroughly with water; use twice daily for best results.

• Active Ingredients (quasi-drug): Sodium Monofluorophosphate — Fluoride active for cavity prevention.
• Allantoin — Anti-inflammatory agent for gum tissue.
• Other Ingredients: Sodium Chloride (Salt Granules) — Mineral abrasive and osmotic gum stimulant.
• Sorbitol — Humectant and mild sweetener.
• Hydrated Silica — Polishing abrasive.
• Sodium Lauryl Sulfate — Foaming agent.
• Flavour — Refreshing salt-mineral taste profile.