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From Japan, with Care

Japanese drugstore staples, cult favorites, and everyday essentials. Every product is checked for authenticity before shipping from our warehouse in Japan to your door.

✓ Authenticity checked before shipping✓ Shipped from Japan
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Japanese skincare essentials — lotions, essences, serums, and masks from Japanese beauty brands.

Browse this page as a list (696 items)
  1. ORBIS Cleansing Liquid Makeup Remover Bottle 150ml
  2. ORBIS Cleansing Liquid Makeup Remover Refill 150ml
  3. NAIA Aqua Cleansing Gel Trial Pouch 5g
  4. Softymo LACHESCA Premium Hot Gel Cleansing 200g
  5. THE STEM CELL Brightening Face Mask (30 Pieces)
  6. momopuri Moisture Cleansing Face Wash 150g
  7. FineToday SENKA Perfect Whip Speedy Refill 130ml
  8. Shiseido MAJOLICA MAJORCA Lash Jelly Drop EX
  9. Rohto Hada Labo Gokujyun Perfect Gel 100g
  10. KOSE Visee Essence Lip Plumper OR200
  11. KOSE Visee Essence Lip Plumper SP001
  12. KOSE Visee Essence Lip Plumper PK800
  13. KOSE softymo Makeup Remover Wipes with Collagen Refill 172ml (52 Sheets)
  14. KOSE Visee Essence Lip Plumper BE300
  15. KOSE CLEAR TURN Gomenne Suhada Kinishinai Patch (46 Sheets)
  16. KOSE GRACE ONE Repair Gel 90g
  17. Kao NIVEA Rich Care & Color Lip Bordeaux 2g
  18. Kao NIVEA Moisture Lip UV
  19. CANMAKE Creamy Touch Liner 07
  20. CANMAKE Squishy Highlighter 04 Blue Topaz
  21. CANMAKE Squishy Highlighter 01 Moonlight Gem
  22. CANMAKE Creamy Touch Liner 09
  23. CANMAKE Squishy Highlighter 02 Rose Quartz
  24. CANMAKE Creamy Touch Liner 01 Deep Black

Japanese Skincare 101: The Art of Layered Hydration

Many Japanese skincare routines pair a hydrating lotion with an emulsion or cream. “Lotion” here means a watery facial hydrator, such as Hada Labo’s hyaluronic acid lotion. Curél’s facial care routine also uses lotion before a facial milk or cream.

Serums add a more targeted step. Shiseido’s ULTIMUNE Power Infusing Serum, for example, is used after softener and before emulsion or cream. Not every brand follows the same order: Albion recommends applying its milk before lotion.

Moisturizing sheet masks, such as MINON AminoMoist’s Moist Essential Mask, offer an additional hydration step. These products give you different textures and options for your routine. Follow the directions for each product.

Explore Japanese skincare essentials →

💡 Frequently asked

How is Japanese hydration different from Western moisturizers?

Many Japanese routines layer a watery lotion first, then follow with an emulsion or cream to help keep moisture in, while a Western 'moisturizer' is often a single step. The layered approach gives a lighter feel on the skin.

How do I add Hada Labo lotion to my routine?

After cleansing, pat Hada Labo hyaluronic acid lotion into your skin, then follow with an emulsion or cream to help keep moisture in. Follow the directions on each product.

How long do these products typically last?

A 170ml lotion lasts 2-3 months at twice-daily use. Sheet masks are single-use. Essences typically last 2-4 months depending on size.

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