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From Japan, with Care
Japanese drugstore staples, cult favorites, and everyday essentials. Every product is checked for authenticity before shipping from our warehouse in Japan to your door.
✓ Authenticity checked before shipping✓ Shipped from Japan
Read more →Japanese skincare essentials — lotions, essences, serums, and masks from Japanese beauty brands.
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THE STEM CELL Face Mask Brightening & Moisture (30 Pieces) $9.61 -
Night Point Patch (30 Sheets) $6.99 -
FineToday SENKA Perfect Whip Facial Foam Collagen In 120g $7.80 -
Sold out Kao NIVEA Deep Moisture Melty Type Lip Honey $7.99 -
NAIA Essence Glow Face Mask 6 Sheets $27.99 -
Sold out Kumano Yushi Deve Deep Cleansing Oil 180ml $7.10 -
Kao MegRhythm Steam Eye Mask Lavender (5 Sheets) $6.10 -
Sale Lion PAIR ACNE Cream W 24g $7.69 Regular price $10.99 -
Akari THE STEM CELL iPS Cells Stem Cell Skin Lotion 120ml $10.70 -
Kumano Yushi Reihaku Hatomugi Milky Cream 300g $7.99 -
Simple balance Brightening Lotion 220ml $9.16 -
Kao Biore Zero Body Sheet Fragrance-Free $5.80 -
Sold out pdc Wafood Made Sake Lees Face Pack Peach Scent 170g $15.99 -
LuLuLun Hydra AZ Mask 28 Sheets $30.99 -
HADARIKI KU MAGIC Eye Cream 20g $10.99 -
KOSE softymo Makeup Remover Wipes with Hyaluronic Acid Refill 172ml (52 Sheets) $5.99 -
Sale CANMAKE Creamy Touch Liner 02 $7.69 Regular price $10.99 -
CANMAKE Mermaid Skin Gel UV C01 CICA Mint $10.09 -
NAIA Rice Bandage Cream 40g $41.99 -
Sale Keshimin Cream C 30g $13.99 Regular price $19.99 -
EPILAT Hair Removal Cream for Sensitive Skin Green Floral 150g $12.74 -
Kao MegRhythm Steam Eye Mask Forest Bath (5 Sheets) $6.10 -
Kao MegRhythm Steam Eye Mask Chamomile (5 Sheets) $6.10 -
Bella Vivo H&P Moisturizing All-in-One Gel 100g $16.99
Browse this page as a list (696 items)
- THE STEM CELL Face Mask Brightening & Moisture (30 Pieces)
- Night Point Patch (30 Sheets)
- FineToday SENKA Perfect Whip Facial Foam Collagen In 120g
- Kao NIVEA Deep Moisture Melty Type Lip Honey
- NAIA Essence Glow Face Mask 6 Sheets
- Kumano Yushi Deve Deep Cleansing Oil 180ml
- Kao MegRhythm Steam Eye Mask Lavender (5 Sheets)
- Lion PAIR ACNE Cream W 24g
- Akari THE STEM CELL iPS Cells Stem Cell Skin Lotion 120ml
- Kumano Yushi Reihaku Hatomugi Milky Cream 300g
- Simple balance Brightening Lotion 220ml
- Kao Biore Zero Body Sheet Fragrance-Free
- pdc Wafood Made Sake Lees Face Pack Peach Scent 170g
- LuLuLun Hydra AZ Mask 28 Sheets
- HADARIKI KU MAGIC Eye Cream 20g
- KOSE softymo Makeup Remover Wipes with Hyaluronic Acid Refill 172ml (52 Sheets)
- CANMAKE Creamy Touch Liner 02
- CANMAKE Mermaid Skin Gel UV C01 CICA Mint
- NAIA Rice Bandage Cream 40g
- Keshimin Cream C 30g
- EPILAT Hair Removal Cream for Sensitive Skin Green Floral 150g
- Kao MegRhythm Steam Eye Mask Forest Bath (5 Sheets)
- Kao MegRhythm Steam Eye Mask Chamomile (5 Sheets)
- Bella Vivo H&P Moisturizing All-in-One Gel 100g
Japanese Skincare 101: The Art of Layered Hydration
Many Japanese skincare routines pair a hydrating lotion with an emulsion or cream. “Lotion” here means a watery facial hydrator, such as Hada Labo’s hyaluronic acid lotion. Curél’s facial care routine also uses lotion before a facial milk or cream.
Serums add a more targeted step. Shiseido’s ULTIMUNE Power Infusing Serum, for example, is used after softener and before emulsion or cream. Not every brand follows the same order: Albion recommends applying its milk before lotion.
Moisturizing sheet masks, such as MINON AminoMoist’s Moist Essential Mask, offer an additional hydration step. These products give you different textures and options for your routine. Follow the directions for each product.
💡 Frequently asked
How is Japanese hydration different from Western moisturizers?
Many Japanese routines layer a watery lotion first, then follow with an emulsion or cream to help keep moisture in, while a Western 'moisturizer' is often a single step. The layered approach gives a lighter feel on the skin.
How do I add Hada Labo lotion to my routine?
After cleansing, pat Hada Labo hyaluronic acid lotion into your skin, then follow with an emulsion or cream to help keep moisture in. Follow the directions on each product.
How long do these products typically last?
A 170ml lotion lasts 2-3 months at twice-daily use. Sheet masks are single-use. Essences typically last 2-4 months depending on size.