Men's Biore Foam Type Face Wash

Japan's most convenient men's face wash — KAO Men's Biore Foam Type brings the pre-formed foam pump technology popularised by Biore Marshmallow Whip into the Men's Biore line, delivering a dense cloud of ready-to-use cleansing foam with a single pump press. For men whose morning face wash routine needs to be fast and functional, the pre-formed foam eliminates the lathering step — apply directly to wet face, massage for 30 seconds, rinse. Done. The formula is calibrated for men's higher sebum production and the pore-congestion patterns common in male facial skin, using a surfactant blend that cuts through morning oil buildup more aggressively than women's foam variants while still including enough conditioning agents to avoid leaving skin tight or stripped. Menthol gives a brisk morning-wake sensation. The 200ml main bottle is a practical size for a bathroom shelf.

1. Wet the face with warm water.
2. Press the foam pump once firmly to dispense a generous cloud of pre-formed foam directly onto the palm or directly onto the face.
3. Massage the foam over the full face in circular motions for 30–60 seconds — no additional lathering needed.
4. Rinse completely with lukewarm then cool water.
5. Pat dry; follow with a men's toner or moisturiser.

• Water — Base.
• Potassium Cocoyl Glycinate — Amino acid surfactant.
• Sodium Laureth Sulfate — Additional surfactant for stronger sebum cut.
• Glycerin — Humectant.
• Menthol — Cooling active.
• BG — Solvent.
• Fragrance (Parfum) — Sharp aquatic-fresh masculine scent.
• Citric Acid — pH adjuster.