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Reihaku Hatomugi Face Wash Foam
Classic hatomugi face wash foam for gentle, effective daily cleansing with a moisturising finish.
¥900
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
Classic hatomugi face wash foam for gentle, effective daily cleansing with a moisturising finish.
About this product
Japan's most approachable hatomugi face cleanser for everyday use — Kumano Yushi's Reihaku Hatomugi Face Wash Foam is the everyday staple of the Reihaku Hatomugi skin care line, beloved by Japanese drugstore shoppers for its balance of gentle yet effective cleansing and the moisturising touch of coix seed (hatomugi) extract. The tube produces a creamy, dense foam that removes daily sebum, city pollution, and light makeup without stripping the skin's moisture layer. Post-wash skin feels soft and comfortable — not tight or squeaky clean in an uncomfortable way. Simple, fuss-free, and trusted by millions of Japanese consumers daily.
How to use
- Wet face with lukewarm water.
- Squeeze a cherry-sized amount onto palm.
- Work into a rich lather between hands before applying to face — never apply paste directly to skin.
- Massage in gentle circular motions for 30–60 seconds, avoiding the eye area.
- Rinse completely with lukewarm water and pat dry with a soft towel.
Ingredients
- Coix Seed (Hatomugi) Extract — Signature botanical; moisture retention and traditional brightening.
- Sodium Laureth Sulfate (SLES) — Primary anionic surfactant; generates the cleansing foam base.
- Cocamidopropyl Betaine — Amphoteric secondary surfactant; softens lather and skin feel.
- Glycerin — Humectant; replenishes moisture during the cleansing process.
- Allantoin — Soothing agent; calms any cleansing-induced sensitivity.
- Tocopheryl Acetate — Antioxidant; adds a protective conditioning element.
FAQ
Is this suitable for oily skin?
Yes — the foam effectively removes excess sebum without over-drying.
Does hatomugi really brighten skin?
Continued use shows improvement in skin clarity for many users; results vary individually.
Can I use this twice a day?
Yes — designed for morning and evening use.
Is it safe for acne-prone skin?
Generally yes — mild surfactants are less irritating than harsh cleansers for acne skin.
Does it need to be rinsed well?
Yes — rinse until completely clear to prevent pore clogging.
🇵🇭 For Philippines customers
Across the Philippines — from Quezon City apartments to Cebu boarding houses — the face wash is often the first Japanese skincare product a Filipina adopts, and Kumano Yushi's Reihaku Hatomugi line has earned its word-of-mouth reputation in Filipino beauty communities precisely because it doesn't break the budget while delivering visible results.
This classic hatomugi face wash foam produces a creamy, dense lather from a small amount to remove daily sebum, city pollution, and light makeup, while coix seed (hatomugi) extract leaves the skin's moisture barrier intact after rinsing — a meaningful difference for skin dealing with tropical humidity outside and cold aircon inside every day.
Authentic, shipped direct from Japan — delivery 10–14 days, free over ₱3,000.
🇺🇸 For US customers
For American consumers tired of the same drying cleansers at the local drugstore, Japanese face washes and cleansing oils deliver a genuinely different texture and feel. Japan's most approachable hatomugi face cleanser for everyday use — Kumano Yushi's Reihaku Hatomugi Face Wash Foam is the everyday staple of the Reihaku Hatomugi skin care line, beloved by Japanese drugstore shoppers for its balance of gentle yet effective cleansing and the moisturising touch of coix seed (hatomugi) extract. The tube produces a creamy, dense foam that removes daily sebum, city pollution, and light makeup without stripping the skin's moisture layer. Post-wash skin feels soft and comfortable — not tight or squeaky clean in an uncomfortable way. Simple, fuss-free, and trusted by millions of Japanese consumers daily. Texture: creamy.
Carries a strong reputation for quality among US fans of imported Japanese goods. This classic hatomugi face wash foam produces a creamy, dense lather from a small amount to remove daily sebum, city pollution, and light makeup, while coix seed (hatomugi) extract leaves the skin's moisture barrier intact after rinsing — a meaningful difference for skin dealing with summer humidity outside and cold air conditioning inside every day.
Authentic, shipped direct from Japan — delivery 10–14 days, free shipping over $149.
Kumano Yushi Reihaku Hatomugi Face Wash Foam
¥900