NEW
FINO Premium Touch Concentrated Beauty Serum Hair Mask
FINO's legendary ultra-concentrated beauty serum mask — Japan's most-loved deep treatment, now reformulated.
¥1,800
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
About this product
FINO Premium Touch is the No.1 selling hair mask from Shiseido's FineToday in Japan, a cult-favorite intensive treatment trusted by millions for salon-level repair at a drugstore price. Its concentrated beauty serum formula carries six nourishing essence ingredients deep into the strand, targeting and repairing even tiny damage spots. For Manila weather, this is a smart pick: daily heat, humidity, sweat and UV leave hair dry, frizzy and dull, while frequent washing strips moisture. One weekly use restores softness, shine and manageability without the salon cost, making it outstanding value for Filipino hair lovers who want healthy, smooth, fragrant hair every day.
🇵🇭 For Philippines customers
FINO Premium Touch Concentrated Beauty Serum Hair Mask has become a cult buy among Filipino beauty shoppers — viral across Shopee hauls and TikTok beauty reviews — because it delivers a salon-quality deep treatment at a price that makes weekly use realistic even on a teacher's or call-center agent's budget.
The ultra-concentrated beauty serum philosophy means a small 10g application per use saturates the hair fibre with multiple high-grade conditioning actives, and the in-shower heat from a warm tropical shower helps the formula penetrate deeper — addressing the combined damage from Philippine sun exposure, saltwater, and colour processing in a single 3-minute step.
Authentic, shipped direct from Japan — delivery 10–14 days, free over ₱3,000.
🇺🇸 For US customers
Across the United States, shoppers are discovering that Japanese skincare delivers genuinely different texture, feel, and finish compared to what's available on most US drugstore shelves, and fINO Premium Touch Concentrated Beauty Serum Hair Mask has become a cult buy among American beauty shoppers — viral across Shopee hauls and TikTok beauty reviews — because it delivers a salon-quality deep treatment at a price that makes weekly use realistic even on a teacher's or call-center agent's budget.
The ultra-concentrated beauty serum philosophy means a small 10g application per use saturates the hair fibre with multiple high-grade conditioning actives, and the in-shower heat from a warm tropical shower helps the formula penetrate deeper — addressing the combined damage from American sun exposure, saltwater, and colour processing in a single 3-minute step.
Authentic, shipped direct from Japan — delivery 10–14 days, free shipping over $149.
FINO Premium Touch Concentrated Beauty Serum Hair Mask
¥1,800