Biore U Cool & Smooth Body Wash Refreshing

Biore U Cool & Smooth is Japan's go-to body wash for a refreshingly light, non-sticky cleanse. Formulated with cool-sensation technology, it washes away sweat and oil while leaving skin feeling airy, smooth, and comfortable — perfect for humid Japanese summers and active lifestyles. The lightweight formula rinses clean with no residue, and the gentle surfactant blend is mild enough for daily use. Its fresh, clean fragrance gives an instant sense of renewal from the first pump.

1. Pump 2–3 times onto a wet bath sponge or directly onto wet hands.
2. Work into a rich lather and apply over the entire body.
3. Cleanse using circular motions, focusing on sweaty areas like underarms and back.
4. Rinse thoroughly with warm water.
5. For a heightened cooling sensation, finish with a cool water rinse.

• Sodium Laureth Sulfate — primary surfactant for thorough cleansing and rich foam production.
• Lauramidopropyl Betaine — mild co-surfactant that reduces skin irritation and boosts lather creaminess.
• Menthol (or cooling agent) — provides instant refreshing sensation and leaves skin feeling cool.
• Glycerin — retains skin moisture throughout the cleansing process to prevent dryness.
• PEG-7 Glyceryl Cocoate — skin-softening emollient for a smooth after-feel.
• Fragrance (Fresh Clean) — light, clean aquatic scent for lasting freshness.
• Sodium Chloride — viscosity modifier that optimizes pump dispensing consistency.