Dove Triple VC Creamy Foaming Cleanser

Japan's Dove Triple VC Creamy Foam Face Wash is a Japan-exclusive facial cleanser developed by Unilever Japan as part of the Triple VC (Triple Vitamin C) line — a Japan-formulated innovation not available in the global Dove skincare range. The Triple VC concept is a Japan-first approach that layers three forms of Vitamin C derivative at different penetration depths, addressing the Japanese consumer priority of achieving a clear, even-toned complexion with functional daily skincare. Unlike global Dove face washes that focus on hydration alone, this Japan-formulated version integrates a targeted brightening mechanism through its Vitamin C derivative complex, responding to Japanese skincare culture's strong emphasis on luminosity and translucency. The creamy foam format is preferred in Japan for the perception of gentleness and the sensation of cushioned, low-friction cleansing — a Japan-specific texture preference that Unilever Japan embedded directly into the product architecture.

1. Wet face with lukewarm water.
2. Pump 1–2 times into palm for a full foam lather — the pump dispenses pre-formed creamy foam.
3. Apply foam to face using circular fingertip motions, starting from the T-zone and working outward.
4. Gently massage for 30–60 seconds without applying excess pressure.
5. Rinse thoroughly with lukewarm water and pat dry with a soft towel.
6. Follow immediately with toner and moisturizer while skin is still slightly damp for best absorption.

• Ascorbyl glucoside (Vitamin C derivative, hydrophilic) — water-soluble VC form for surface brightening
• 3-O-Ethyl ascorbic acid (Vitamin C derivative, lipophilic) — oil-soluble VC form for deeper penetration
• Sodium ascorbyl phosphate (stable VC derivative) — antioxidant protection at skin surface
• Glycerin — humectant maintaining moisture balance during cleansing
• Sodium cocoyl glutamate — amino acid-derived mild surfactant appropriate for Japanese facial skin