NAIA 라이스브란 프레셔스 세럼 에멀전 50ml

"A thousand years of ingredients, a century of craftsmanship, for your skin."

NAIA stands for Noto, Artisanship, Inclusive, Authentic. Founded in December 2021 in Suzu City at the tip of the Noto Peninsula — a UNESCO World Agricultural Heritage region — NAIA Inc. builds on the Astena Group's pharmaceutical manufacturing know-how to give shape to the blessings of Noto: unused sake lees from Noto breweries, rice bran, and Noto Hiba from local forestry.

Its mission: "Harness nature's blessings and the wisdom of tradition to weave people's health and beauty into the future." Noto's artisans have refined their craft for generations within a harsh natural environment — and after the January 2024 Noto Peninsula earthquake, the brand became part of the region's recovery itself. Every product is developed in Suzu with ingredients from Noto, and every purchase supports the rebuilding of Noto's industries.

The logo's five bold lines represent a brand that fulfills all five senses — soft curves evoking Noto's satoyama & satoumi landscapes, straight lines expressing craftsmanship fused with modern technology.

Read the full NAIA story →

정제수, 부틸렌글라이콜, 아스퍼질러스/쌀발효여과물, 글리세린, 펜틸렌글라이콜, 쌀겨추출물, 파인애플(아나나스사티부스)열매추출물, 쌀(오리자사티바)지게미추출물, 나이아신아마이드, 글루코실세라마이드, 트레멜라푸시포르미스(버섯)추출물, 감귤(시트러스노빌리스)껍질추출물, 페룰릭애씨드, 쌀겨오일, 스쿠알란, 디포타슘글리시리제이트, Hydrolyzed Coix Lacryma-Jobi Ma-yuen Seed, 잔탄검, 아카시아세네갈검, 폴리아크릴레이트-13, 폴리아이소부텐, 폴리소르베이트20, 해바라기씨오일, 마카다미아애씨드, 수소첨가레시틴, 수소첨가리소레시틴, 라벤더오일, 시트러스아우란티움베르가미아(베르가못)열매오일, 아르기닌, 단풍나무(아세르팔마툼)잎추출물, 작약(패오니아알비플로라)뿌리추출물, Saxifraga Sarmentosa Extract, 만니톨, 소듐글루코네이트, Waltheria Indica Leaf Extract, 덱스트린, 알파-글루칸, 자일리톨, 쌀겨스핑고당지질, 판테놀, 폴리아크릴레이트크로스폴리머-6, 페녹시에탄올, 시트릭애씨드, 소듐시트레이트

Aged Sake-Lees Extract — Oryza Sativa (Rice) Lees Extract — freeze-dried unused lees from Noto breweries, concentrated and aged. Used in: Aqua Cleansing Gel, Kikusumi Charcoal & Sake Lees Facial Cleansing Foam, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum - Forest after Rain, Sake Lees Beauty Face Mask, Essence Glow Face Mask

Rice-Bran Extract — Oryza Sativa (Rice) Bran Extract — a traditional Japanese beauty staple, rich in moisturizing lipids. Used in: Aqua Cleansing Gel, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask

Noto Hiba Oil — essential oil from Noto forestry, a source of natural hinokitiol. Used in: Aqua Cleansing Gel, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask

Kikusumi Charcoal — Charcoal Powder — artisan-made Noto charcoal, hand-fired by a single maker. Used in: Kikusumi Charcoal & Sake Lees Facial Cleansing Foam

*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)

*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)

1. NAIA 클리어 에센스 로션으로 토닝한 후, 1~2엔 동전 크기만큼 덜어 사용하세요
2. 손바닥 사이에서 살짝 데운 뒤 얼굴과 목에 부드럽게 눌러 발라주세요
3. 완전히 흡수될 때까지 기다려주세요
4. 아침저녁 마지막 보습 단계로 사용하세요
5. 아침에는 이어서 선크림을 발라주세요

Use with other NAIA products — the full ritual:

1. NAIA 아쿠아 클렌징 젤 180g
2. NAIA 키쿠스미 차콜&사케카스 폼 클렌저 100g
3. NAIA 사케카스 클리어 에센스 로션 토너 120ml
4. NAIA 라이스브란 프레셔스 세럼 에멀전 50ml
5. NAIA 라이스 밴디지 크림 40g
6. NAIA 일본 술지게미 뷰티 페이스 마스크 7매
7. NAIA 일본 술지게미 뷰티 페이스 마스크 1매
8. NAIA 핸드 세럼 포레스트 애프터 레인 50g

NAIA is more than a skincare brand — it is part of Noto's recovery. After the January 2024 Noto Peninsula earthquake, NAIA's mission expanded to rebuilding the region's industries: every product is developed in Suzu with ingredients sourced from Noto's breweries, rice fields and forests, keeping local supply chains alive.

When you choose NAIA, part of what you pay flows back into Oku-Noto — supporting the artisans, farmers and brewers who make these formulas possible.

Browse all 8 NAIA products at SmikieJapan — a full skincare ritual born from Noto's sake breweries, and the story of a region rebuilding through beauty.

View all NAIA products →