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Biore Marshmallow Whip Moisture Face Wash
Biore Marshmallow Whip ultra-dense foam face wash — leaves skin moisturised, not stripped.
$9.86
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
Biore Marshmallow Whip ultra-dense foam face wash — leaves skin moisturised, not stripped.
About this product
Japan's most luxurious drugstore foam cleanser — KAO Biore Marshmallow Whip became a cult favourite across Asia and Japan the moment it launched, with its signature pre-formed ultra-dense foam that dispenses directly as a thick, pillowy cloud requiring no lathering. The technology — a pressurised foam pump that generates foam finer than any hand-lathered cleanser — means the softness of the foam itself acts as a gentle buffer between fingertips and delicate facial skin, massaging away makeup, sebum, and surface pollutants without friction-related irritation. The Moisture variant is enriched with hyaluronic acid and glycerin to actively hydrate the skin during cleansing, so post-wash skin feels plump and supple rather than tight or stripped — a defining quality difference from cheaper face washes. The white foam on skin also allows a satisfying visual indicator of full coverage. One of the most Instagrammed Japanese beauty products internationally.
How to use
- Wet the face with warm water.
- Press the pump once firmly to dispense a golf-ball-sized cloud of pre-formed foam directly into a clean palm — do not rub to lather.
- Apply the foam cloud to the face and massage in gentle circular motions for 30–60 seconds, covering all zones including the hairline and jaw.
- Rinse thoroughly with lukewarm water, ensuring all foam is cleared from the hairline and jawline.
- Pat dry gently with a clean soft towel; skin should feel clean and lightly moisturised — apply toner or serum immediately.
Ingredients
- Water — Base.
- Potassium Cocoyl Glycinate — Mild amino acid surfactant for gentle cleansing.
- Glycerin — Primary humectant.
- BG — Secondary humectant and solvent.
- Sodium Hyaluronate — Moisture retention active.
- Sorbitan Sesquioleate — Emulsifier.
- Fragrance (Parfum) — Delicate floral-fresh scent.
- Citric Acid — pH adjuster for skin-compatible mildness.
FAQ
Does this remove makeup effectively?
Yes for light to medium makeup; for heavy foundation or waterproof products, use a pre-cleanse oil or micellar water first.
Is it suitable for dry skin?
Yes — the Moisture variant is specifically formulated for dry skin types. For acne-prone skin, use the Acne Care variant.
Can it be used twice a day?
Yes — mild enough for morning and evening use.
Is the foam pump refillable?
The main bottle can be purchased as-is; a separate refill pack is available.
Does it contain soap?
No — soap-free amino acid surfactant system for pH-balanced cleansing.
🇵🇭 For Philippines customers
Filipinas who have scrolled beauty content from Japan know about Biore Marshmallow Whip — its signature pre-formed ultra-dense foam that dispenses directly as a thick, pillowy cloud is practically a phenomenon in Southeast Asian skincare communities, and the Philippines is no exception.
The pressurised foam pump generates foam finer than any hand-lathered cleanser, meaning less mechanical friction on skin that is already sensitised by tropical sun, heat, and pollution — delivering a genuinely gentler morning and evening cleanse in under 60 seconds.
Authentic, shipped direct from Japan — delivery 10–14 days, free over ₱3,000.
🇺🇸 For US customers
For American consumers tired of the same drying cleansers at the local drugstore, Japanese face washes and cleansing oils deliver a genuinely different texture and feel. Japan's most luxurious drugstore foam cleanser — KAO Biore Marshmallow Whip became a cult favourite across Asia and Japan the moment it launched, with its signature pre-formed ultra-dense foam that dispenses directly as a thick, pillowy cloud requiring no lathering. The technology — a pressurised foam pump that generates foam finer than any hand-lathered cleanser — means the softness of the foam itself acts as a gentle buffer between fingertips and delicate facial skin, massaging away makeup, sebum, and surface pollutants without friction-related irritation. The Moisture variant is enriched with hyaluronic acid and glycerin to actively hydrate the skin during cleansing, so post-wash skin feels plump and supple rather than tight or stripped — a defining quality difference from cheaper face washes. The white foam on skin also allows a satisfying visual indicator of full coverage. One of the most Instagrammed Japanese beauty products internationally.
A well-known recommendation across r/AsianBeauty, r/SkincareAddiction, and beauty TikTok. The pressurised foam pump generates foam finer than any hand-lathered cleanser, meaning less mechanical friction skin that is already sensitised by tropical sun, heat, and pollution — delivering a genuinely gentler morning and evening cleanse in under 60 seconds.
Authentic, shipped direct from Japan — delivery 10–14 days, free shipping over $149.
KAO Biore Marshmallow Whip Moisture Face Wash
$9.86