NEW
Biore u Body Wash Pump
Family-friendly, weakly-acidic body wash with a light floral scent, gentle enough for babies.
$7.99
🚚 Free shipping over $99 · Standard shipping $29
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
Weakly-acidic, baby-safe formula that lathers into a rich foam while helping skin hold onto its natural moisture.
About this product
Biore u is Kao's long-running, family-friendly body wash, formulated to be gentle enough for babies while still delivering a fluffy, dense lather. It's pH-balanced to match skin's own weakly-acidic level, so it washes away sweat and daily grime while helping to preserve skin's natural moisture barrier.
How to use
- Wet a towel or sponge with warm water.
- Pump about 2 presses of product onto the towel or sponge and work into a lather.
- Wash your whole body gently, then rinse well with water.
Ingredients
- Ammonium Laureth Sulfate — Mild cleansing surfactant that lifts away sweat and daily grime.
- Sodium Olefin C14-16 Sulfonate — Foam-boosting cleanser for a rich, fluffy lather.
- Lauramidopropyl Betaine — Skin-friendly secondary surfactant that softens the wash feel.
- Fragrance — Very light, fresh floral scent.
FAQ
Is it safe for babies?
Yes, Biore u is formulated to be gentle enough for use on babies' skin.
Does it have a strong scent?
It carries a very light, fresh floral scent, so it's mild for sensitive noses.
What's the difference from the Moisture Rich version?
This Plain pump is the everyday, lightweight formula; the Moisture Rich pump adds extra glycerin and petrolatum for drier skin.
🇺🇸 For US customers
Biore u pump is the everyday family body wash that's a staple in Japanese bathrooms — the kind of unfussy, pH-balanced, lightly scented formula J-beauty and skincare-minimalist fans look for once they've moved past trendy serums and want a reliable daily cleanser.
KAO Biore u Body Wash Pump
$7.99