NEW
The Aminorum Shampoo
Premium amino acid shampoo for clean, moisturised hair with a salon-quality conditioning rinse.
$11.50
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
Premium amino acid shampoo for clean, moisturised hair with a salon-quality conditioning rinse.
About this product
Japan's amino acid haircare elevated for the home — Kumano Yushi's The Aminorum Shampoo positions itself as the brand's premium hair washing experience, centred on amino acid-derived surfactants that cleanse the scalp and hair shaft without the harsh stripping associated with conventional sulphate shampoos. The formula respects the scalp's natural moisture balance, making it an excellent choice for coloured, chemically treated, or heat-styled hair that needs careful handling. The rich, creamy lather feels indulgent while rinsing cleanly, leaving hair soft, manageable, and with noticeably improved smoothness versus basic drugstore shampoos. A step forward in accessible premium haircare from Kumano Yushi.
How to use
- Wet hair and scalp thoroughly with warm water.
- Pour a 500 yen coin-sized amount into the palm (adjust for hair length).
- Work into a lather in your hands before applying to the scalp.
- Massage the scalp with fingertips for 60–90 seconds; let the lather run through lengths naturally.
- Rinse thoroughly until water runs completely clear — follow with The Aminorum conditioner.
Ingredients
- Sodium Cocoyl Glutamate — Amino acid-derived primary surfactant; gentle, NMF-mimicking cleansing.
- Cocamidopropyl Betaine — Secondary amphoteric surfactant; foam booster and conditioner.
- Glycerin — Humectant; maintains scalp and hair moisture.
- Sodium Hyaluronate — Hyaluronic acid; hydrates hair cortex.
- Panthenol (Pro-Vitamin B5) — Penetrates hair fibre; improves strength and shine.
- Citric Acid — pH adjuster; maintains a hair-healthy acidic environment.
FAQ
Is this suitable for color-treated hair?
Yes — amino acid surfactants are gentler on color-treated hair than standard SLS formulas.
Can I use it daily?
Yes — the gentle formula is designed for daily washing.
Is it silicone-free?
Check the label variant — some Aminorum versions are silicon-free.
Suitable for sensitive scalp?
Yes — the amino acid surfactant base is one of the most scalp-compatible options available.
Does it create good lather?
Amino acid shampoos lather less densely than SLS shampoos but are equally effective at cleansing.
🇵🇭 For Philippines customers
Filipinas who pay for keratin treatments, rebonding, or hair colour at Parlour Row or SM salons — and want to extend the results between appointments — need a shampoo that cleans without the aggressive sulfate stripping that undoes chemical treatments within weeks in a high-humidity climate.
Kumano Yushi's The Aminorum Shampoo centres on amino acid-derived surfactants that respect the scalp's natural moisture balance and clean the hair shaft without harsh stripping — a meaningful upgrade from conventional shampoos, particularly for colour-treated or chemically processed Filipino hair that sits in 30°C+ humidity year-round.
Authentic, shipped direct from Japan — delivery 10–14 days, free over ₱3,000.
🇺🇸 For US customers
For Americans tackling specific scalp or hair concerns, Japanese daily hair care takes a noticeably different approach, and uS consumers who pay for keratin treatments, rebonding, or hair colour at Parlour Row or SM salons — and want to extend the results between appointments — need a shampoo that cleans without the aggressive sulfate stripping that undoes chemical treatments within weeks in a high-humidity climate.
Kumano Yushi's The Aminorum Shampoo centres on amino acid-derived surfactants that respect the scalp's natural moisture balance and clean the hair shaft without harsh stripping — a meaningful upgrade from conventional shampoos, particularly for colour-treated or chemically processed American hair that sits in 30°C+ humidity year-round.
Authentic, shipped direct from Japan — delivery 10–14 days, free shipping over $149.
Kumano Yushi The Aminorum Shampoo
$11.50