NEW
Obagi Day Serum BB Natural
4-in-1 SPF50+ PA++++ BB serum with vitamin C derivatives for pore-blurring, brightened, protected skin.
$35.77
🚚 Free shipping over $99 · Standard shipping $29
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
4-in-1 BB serum that blurs pores, evens tone, and shields skin with SPF50+ PA++++ — all in one lightweight layer.
About this product
Obagi C Day Serum BB Natural is a 4-in-1 daytime formula from ROHTO's Obagi line that combines moisturizing lotion, SPF50+ PA++++ sun protection, makeup primer, and buildable BB coverage in one lightweight, watery texture. The Natural shade blurs pores and evens out tone for a fresh, healthy-looking complexion, while a blend of vitamin C derivatives and Centella Asiatica extract supports skin as it wears through the day.
How to use
- After completing your toner/lotion step, take a pearl-sized amount onto your palm.
- Dot it across the forehead, cheeks, nose, and chin, then blend evenly outward for even coverage.
- Reapply as needed through the day to help maintain sun protection and a fresh finish.
Ingredients
- Ascorbyl Glucoside — a stable, water-soluble vitamin C derivative that supports a brighter, more even-looking complexion.
- Glyceryl Ascorbate — a gentle vitamin C derivative that works alongside the formula's brightening care.
- Tetrahexyldecyl Ascorbate — an oil-soluble vitamin C derivative designed for longer-lasting brightening support.
- Centella Asiatica (Tsubokusa) Extract — a soothing botanical extract that helps calm and condition skin as it wears.
FAQ
Is this a medicated (quasi-drug) product?
No — Obagi C Day Serum BB is a cosmetic-grade BB cream and sunscreen hybrid, not a medical treatment. Its vitamin C derivatives and SPF formula support brighter-looking, protected skin as part of a daily beauty routine.
Can I wear this instead of a separate sunscreen and makeup primer?
Yes — it's designed as a 4-in-1 step (moisturizer, SPF50+ PA++++ protection, primer, and light BB coverage), so most users can skip separate sunscreen and primer underneath.
Does the Natural shade work for all skin tones?
Natural is formulated for a true-to-skin, natural finish; if you prefer a brighter tone-up effect, the Light shade is the alternative option in the same line.
🇺🇸 For US customers
In the US, Obagi is best known through the C-Rx dermatology line, but this Japanese Obagi C Day Serum BB is a different, cosmetic-side formula from ROHTO — the same vitamin C science philosophy in a daily wearable SPF/BB hybrid, similar in spirit to how Melano CC and Hada Labo built cult followings in the r/AsianBeauty community. It's an easy way for US shoppers curious about J-beauty vitamin C care to try Obagi's approach without needing a derm visit.
ROHTO Obagi Day Serum BB Natural
$35.77