NEW
Milk Protein Shampoo
Protein-replenishing milky-lather shampoo for damaged, tangled hair.
$23.91
🚚 Free shipping over $99 · Standard shipping $29
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
A protein-rich milky lather that cleanses gently while smoothing and softening damaged, tangled hair.
About this product
From ReFa — the Japanese beauty-device brand known for its signature facial rollers — comes a hair care line built on one idea: 80% of hair is protein, so hair care should replenish it. ReFa Milk Protein Shampoo whips into a rich, milky lather that gently cleanses while working natural milk-derived protein into every strand, leaving hair soft, smooth, and easier to manage.
How to use
- Wet hair thoroughly with warm water.
- Pump a coin-sized amount into your palm, work into a rich lather, and massage through hair and scalp.
- Rinse thoroughly, then follow with ReFa Milk Protein Treatment for best results.
Ingredients
- Hydrolyzed Milk Protein — replenishes protein stripped away by heat styling, coloring, and UV exposure.
- Tryptophan — hair-conditioning amino acid that helps smooth the cuticle surface.
- White Smooth Complex (hydrolyzed keratin, hydrolyzed rice protein, shea butter, mother-of-pearl extract, hydrolyzed soy protein) — moisturizing blend that softens rough, tangled strands.
FAQ
Can I use this shampoo every day?
Yes, it's formulated as a daily shampoo gentle enough for regular use.
Does it work on color-treated hair?
Yes, it's designed to cleanse gently without stripping moisture, making it suitable for colored or chemically treated hair as part of a normal color-care routine.
What's the difference between this and the Pink Line shampoo?
The White Line focuses on repairing protein loss and smoothing texture; the Pink Line adds Control Keratin and Pink Berry Extract specifically to target frizz and humidity.
🇺🇸 For US customers
If your shelf already has a J-beauty or K-beauty routine — the kind r/AsianBeauty swears by — ReFa needs no introduction: it's the brand behind the viral facial roller. Its Milk Protein Shampoo brings that same Japanese formulation philosophy to hair care, replacing the usual 'more moisture' approach with a protein-first one, for a smoother, silkier finish.
ReFa Milk Protein Shampoo
$23.91