NEW
ELIXIR White Brightening Lotion Moist Type
Medicated whitening toner with tranexamic acid & 4MSK that preps skin for a brighter, firmer-looking complexion.
$45.99
🚚 Free shipping over $99 · Standard shipping $29
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
A hydrating whitening toner that preps skin to better absorb brightening and firming care, for a clear, luminous complexion.
About this product
ELIXIR WHITE Brightening Lotion Moist Type CA is a medicated whitening toner from Shiseido's ELIXIR line, formulated with two whitening actives to help prevent future dark spots and freckles from the very first step of your routine. Its Moist-type texture delivers deep hydration while Shiseido's proprietary Collagenesis blend helps support firmer-feeling skin. Free from ethyl alcohol and parabens, it preps skin to better absorb the serums and emulsions that follow.
How to use
- After cleansing, morning and night, pour an amount about the size of a 500-yen coin into your palms.
- Warm the lotion slightly between your palms, then press gently onto the face starting from the cheeks and forehead.
- Smooth outward toward the contours of the face, repeating 2-3 times until fully absorbed into the skin.
Ingredients
- Tranexamic Acid (m-Tranexamic Acid) — Quasi-drug whitening active ingredient that helps suppress melanin production to prevent future dark spots and freckles, from the first step of your routine.
- 4MSK (Potassium 4-Methoxysalicylate) — A second whitening active that works alongside tranexamic acid to further inhibit melanin formation for a clearer, more even-looking tone.
- Collagenesis (Peony Extract, Rose Extract, Hydroxyproline, Bupleurum Root Extract, Glycerin) — Shiseido's proprietary blend that moisturizes and helps support firmer-feeling skin.
- Free of ethyl alcohol and parabens.
FAQ
Do I use this before or after other skincare steps?
Use it right after cleansing, as the first step of your routine, before serum, emulsion, or cream.
Is it fragranced?
Yes, it has a subtle aqua-floral scent; if you prefer fragrance-free products this may not be for you.
What's the difference between the Moist and Fresh (mizumizushii) types?
Both share the same whitening actives; Moist Type feels richer and more cushioning, while Fresh Type is lighter and faster-absorbing.
🇺🇸 For US customers
Toner-first routines are a J-beauty staple, and ELIXIR WHITE's Brightening Lotion is the step Japanese skincare fans reach for to layer hydration before serum. With tranexamic acid and 4MSK as the leading actives, it's an easy way for ingredient-conscious shoppers in the r/AsianBeauty community to add a brightening toner step.
SHISEIDO ELIXIR White Brightening Lotion Moist Type
$45.99