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SHISEIDO fino Premium Touch Shampoo

fino Premium Touch Shampoo 550ml

Gentle Cleansing Shampoo For Soft Smooth Hair.

$19.50
🚚 Free shipping over $149 · Standard shipping $29
  • From JapanJP-Direct
  • AuthenticVerified
  • 10–14 daysDelivery

Moisturizing daily shampoo that gently cleanses while tightening loosened cuticles and locking in moisture for smoother, frizz-tamed hair.

JAN: 4550516475961
About this product

fino Premium Touch Shampoo is a moisturizing shampoo formulated for dry, damaged, and color- or perm-treated hair. Like the matching conditioner, it's built around three beauty-serum ingredients — Royal Jelly EX, PCA, and Squalane — that work to cleanse gently while tightening cuticles and locking in moisture. The 550ml bottle is the full-size main pump bottle, meant to be paired with the fino Premium Touch Conditioner.

How to use
  1. Wet hair thoroughly, then apply shampoo and massage into a lather, focusing on the scalp.
  2. Rinse thoroughly with warm water.
  3. Follow with fino Premium Touch Conditioner on wet hair from mid-lengths to ends.
  4. For extra care, use the fino Premium Touch Hair Mask 1-2 times a week.
Ingredients
  • Royal Jelly EX & Trehalose — Lock in moisture and help tame frizz for smoother, more manageable hair.
  • PCA & Weakly Acidic Base — Help tighten loosened cuticles from the roots for a smoother look and feel.
  • Squalane — Softens stiff, rough hair from the core for improved suppleness.
FAQ

What hair type is this shampoo formulated for?

It's designed for dry, damaged, and color- or perm-treated hair that needs extra moisture and cuticle care.

Should I use it with the matching conditioner?

Yes, fino Premium Touch Shampoo and Conditioner are designed as a pair for the full moisturizing routine.

Can I use this on color-treated hair?

Yes, it's formulated with color- and perm-treated hair in mind, alongside general dry and damaged hair.

🇺🇸 For US customers

A go-to pick for the J-beauty and r/AsianBeauty haircare crowd, fino Premium Touch Shampoo brings the 'beauty serum in a bottle' approach that Japanese drugstore hair care is famous for — pairing gentle cleansing with Royal Jelly Extract and Squalane for a moisturizing, salon-like finish at drugstore pricing.

As Featured in Our Journal

SHISEIDO fino Premium Touch Shampoo 550ml
$19.50

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