NEW
INTEGRATE Uru-Pure Base Lavender
Purple-tinted SPF50+ PA+++ base that visually brightens dullness & evens tone.
$17.99
🚚 Free shipping over $99 · Standard shipping $29
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
A soft purple-tinted, SPF50+ PA+++ makeup base that visually brightens dullness and evens out uneven skin tone.
About this product
INTEGRATE's Uru Pure Base is a color-correcting primer built on a two-veil system — one veil to visually cover, one to hydrate — so skin looks smooth and even before foundation even goes on. The Lavender shade is tinted to counteract dullness and uneven tone, while SPF50+ PA+++ adds broad daily sun protection. It's designed to keep its dewy, smooth finish for hours without settling into lines or looking cakey.
How to use
- After finishing your skincare routine, warm a pearl-sized amount between your fingertips.
- Smooth it over dull or uneven areas and blend outward with your fingers or a sponge.
- Let it set for a moment before applying foundation, or wear it alone for a lightweight, even finish.
Ingredients
- Sodium Hyaluronate — Water-binding humectant that helps keep the base feeling dewy, not cakey.
- Rose Water — Soothing floral water base that adds a light, hydrating finish.
- Yuzu Seed Extract — Antioxidant-rich citrus extract used for its conditioning properties.
- Rosehip, Hibiscus & Peony Extracts — Botanical conditioning blend that supports a smooth-looking canvas.
- Ethylhexyl Methoxycinnamate & Octocrylene — UV filters that provide SPF50+ PA+++ broad daily sun protection.
- Lavender-Toned Color Pigments — Soft purple-tinted pigments that visually brighten dullness and even out uneven skin tone.
FAQ
How is Lavender different from the Mint and Lemon shades?
Lavender's purple tint brightens dullness and uneven tone, Mint's green tone counters redness and acne marks, and Lemon's yellow tint targets dark circles and spots.
Can I wear it without foundation?
Yes — many wear it alone for a lightweight, your-skin-but-better finish with SPF built in.
Does it feel heavy or cakey over time?
It's designed with a moisture veil to keep the finish soft and dewy rather than settling into a mask-like layer.
🇺🇸 For US customers
Color-correcting primers are a staple in J-beauty routines, and INTEGRATE's Uru Pure Base takes the two-veil approach — one layer to visually correct, one to hydrate — that's become a signature of Japanese base makeup. The Lavender shade's purple tint is formulated specifically to brighten dullness and even out tone, and with SPF50+ PA+++ built in, it doubles as your daily sun protection step under makeup.
SHISEIDO INTEGRATE Uru-Pure Base Lavender
$17.99