D-UV Shield Tone-Up Natural White
SPF50+ PA++++ tone-up UV base in a natural-white finish that shields skin from deep UVA while brightening on contact.
$50.99
🚚 Free shipping over $149 · Standard shipping $29
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
A tone-up UV base with SPF50+ PA++++ that shields skin from deep UVA and everyday UV rays while instantly brightening skin one tone lighter and evening out visible tone.
About this product
ASTALIFT D-UV Shield Tone Up is a color-correcting UV base that pairs SPF50+ PA++++ sun protection with an instant, skin-brightening finish. Built on Fujifilm's D-UV Light-Up Shield technology to defend against deep, long-wavelength UVA as well as everyday UVB, it's designed to be worn alone or as a makeup base, and removes with your regular facial cleanser. The Natural White shade gives a clean, one-tone brighter finish.
How to use
- Apply after your regular skincare routine, before makeup.
- Take a slightly larger-than-pea-sized amount and dot it on five points — both cheeks, forehead, chin, and nose.
- Blend gently outward from the center of the face using your fingertips.
- Layer a little extra on cheeks and other spots prone to sun exposure.
- Remove at night with your regular facial cleanser.
Ingredients
- D-UV Light-Up Shield Technology — Fujifilm's proprietary UV-defense system formulated to block deep, long-wavelength UVA ("Deep UV") along with everyday UVB rays.
- Light Analyzing Powder — a light-diffusing, color-adjusting powder blend that instantly brightens and evens out the look of skin tone.
- Ascorbyl Tetraisopalmitate (Vitamin C derivative, in the UV Action Capsule) — a stable, oil-soluble vitamin C form included alongside tocopherol for antioxidant support.
- Tocopherol (Vitamin E) — an antioxidant paired with the vitamin C derivative inside the UV Action Capsule.
- Lagerstroemia Speciosa (Obana Sarusuberi) Leaf Extract — a moisturizing plant extract that helps keep skin comfortable under sun protection.
- Cornflower (Yagurumagiku) Flower Extract & Star Fruit (Gorenshi) Leaf Extract — botanical moisturizers rounding out the hydrating base.
FAQ
What's the difference between the Natural White and Rose shades?
Natural White gives a clean, one-tone brighter finish, while Rose adds a soft, healthy rosy glow — pick based on the finish you prefer.
Can this replace my moisturizer or makeup base?
It's designed to double as a tone-up primer under makeup, but you should still apply your regular moisturizer beforehand for best comfort.
How do I remove it at the end of the day?
It's formulated to be removable with your regular facial cleanser — no separate makeup remover is required.
🇺🇸 For US customers
For the J-beauty and skincare-ingredient community browsing r/AsianBeauty and beyond, ASTALIFT is Fujifilm's photo-tech-driven line built on antioxidant and UV-defense research. D-UV Shield Tone Up brings that lab pedigree to a wearable, tone-correcting sunscreen-primer hybrid — the dual-purpose, high-SPF J-beauty staple US shoppers look for when they want fewer steps without less protection.
ASTALIFT D-UV Shield Tone-Up Natural White
$50.99