NAIA ライスエッセンスグロウマスク 6枚

"A thousand years of ingredients, a century of craftsmanship, for your skin."

NAIA stands for Noto, Artisanship, Inclusive, Authentic. Founded in December 2021 in Suzu City at the tip of the Noto Peninsula — a UNESCO World Agricultural Heritage region — NAIA Inc. builds on the Astena Group's pharmaceutical manufacturing know-how to give shape to the blessings of Noto: unused sake lees from Noto breweries, rice bran, and Noto Hiba from local forestry.

Its mission: "Harness nature's blessings and the wisdom of tradition to weave people's health and beauty into the future." Noto's artisans have refined their craft for generations within a harsh natural environment — and after the January 2024 Noto Peninsula earthquake, the brand became part of the region's recovery itself. Every product is developed in Suzu with ingredients from Noto, and every purchase supports the rebuilding of Noto's industries.

The logo's five bold lines represent a brand that fulfills all five senses — soft curves evoking Noto's satoyama & satoumi landscapes, straight lines expressing craftsmanship fused with modern technology.

Read the full NAIA story →

주요 성분

• 쌀(Oryza Sativa) 지게미 추출물 — 아미노산과 미네랄이 풍부해 피부에 깊은 수분을 공급하고 자연스러운 광채를 더해줌.
• 쌀(Oryza Sativa) 겨 추출물 — 비타민 B와 식물성 보습 성분이 풍부해 피부에 영양을 공급하고 건강한 피부 표현을 도와줌.

나이아신아마이드와 알파-알부틴도 함께 배합되어 균일하고 화사한 피부톤을 가꾸는 데 도움을 줍니다.

Aged Sake-Lees Extract — Oryza Sativa (Rice) Lees Extract — freeze-dried unused lees from Noto breweries, concentrated and aged. Used in: Aqua Cleansing Gel, Kikusumi Charcoal & Sake Lees Facial Cleansing Foam, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum - Forest after Rain, Sake Lees Beauty Face Mask, Essence Glow Face Mask

Rice-Bran Extract — Oryza Sativa (Rice) Bran Extract — a traditional Japanese beauty staple, rich in moisturizing lipids. Used in: Aqua Cleansing Gel, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask

Noto Hiba Oil — essential oil from Noto forestry, a source of natural hinokitiol. Used in: Aqua Cleansing Gel, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask

Kikusumi Charcoal — Charcoal Powder — artisan-made Noto charcoal, hand-fired by a single maker. Used in: Kikusumi Charcoal & Sake Lees Facial Cleansing Foam

*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)

*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)

1. 세안 후 토너로 피부를 정돈합니다
2. 마스크를 펼쳐 눈, 코, 입 위치에 맞춰 얼굴에 밀착합니다
3. 10~15분간 부착합니다
4. 제거 후 남은 에센스를 가볍게 두드려 흡수시킵니다 — 씻어내지 마세요
5. 필요 시 수분크림으로 마무리합니다

Use with other NAIA products — the full ritual:

1. NAIA アクアクレンジングジェル 森の散策の香り 180g
2. NAIA 菊炭&熟成酒粕配合洗顔フォームクスノキ 100g
3. NAIA 酒粕クリアエッセンスローション 120ml
4. NAIA コメヌカプレシャスセラムエマルション 50ml
5. NAIA ライスバンデージクリーム 雨上がりの森の香り 40g
6. NAIA 酒粕フェイスマスク 7枚
7. NAIA 酒粕フェイスマスク 1枚
8. NAIA ハンド美容液 雨上がりの森の香り 50g ハンド美容液

NAIA is more than a skincare brand — it is part of Noto's recovery. After the January 2024 Noto Peninsula earthquake, NAIA's mission expanded to rebuilding the region's industries: every product is developed in Suzu with ingredients sourced from Noto's breweries, rice fields and forests, keeping local supply chains alive.

When you choose NAIA, part of what you pay flows back into Oku-Noto — supporting the artisans, farmers and brewers who make these formulas possible.

Browse all 8 NAIA products at SmikieJapan — a full skincare ritual born from Noto's sake breweries, and the story of a region rebuilding through beauty.

View all NAIA products →