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Kumano Yushi Reihaku Hatomugi Tone-Up UV Milky Gel

麗白 ハトムギ トーンアップ UVミルキージェル SPF31 PA+++ ポンプタイプ 250ml

Pump-format tone-up UV milky gel that brightens and protects skin daily with hatomugi moisture.

$9.99
🚚 Free shipping over $99 · Standard shipping $29
  • From JapanJP-Direct
  • AuthenticityChecked before shipping

Pump-format tone-up UV milky gel that brightens and protects skin daily with hatomugi moisture.

JAN: 4513574036628
米国へのお届け目安:ご注文から10〜14営業日(注文処理・発送を含む)
日本から発送(追跡番号付き)

税関検査、悪天候、配送業者の大規模な遅延などにより、この目安を超える場合があります。お届けが遅れている場合はお問い合わせください。

About this product

Japan's brightening-plus-UV daily multi-tasker in a convenient pump — Kumano Yushi's Reihaku Hatomugi Tone-Up UV Milky Gel combines a colour-correcting tone-up effect with broad-spectrum UV protection and hatomugi (coix seed) moisture in a generous pump bottle. The tone-up formula subtly brightens and evens out skin's natural colour variation, giving a luminous, well-rested appearance that makes it popular as a standalone morning product for minimal-makeup days. The pump format allows controlled, hygienic dispensing and is practical enough for combined face and exposed-area body use.

How to use
  1. After morning skincare, pump 2–3 times into palm.
  2. Warm slightly between fingertips.
  3. Apply to face from centre outward, blending thoroughly for an even tone-up.
  4. Apply to neck and any other exposed areas.
  5. Allow 2 minutes to set before layering any additional makeup.
Ingredients
  • Coix Seed (Hatomugi) Extract — Core moisture botanical.
  • Titanium Dioxide — Physical UV filter and optical brightener for tone-up effect.
  • UV Filters — Broad-spectrum UVA/UVB protection.
  • Glycerin — Humectant; maintains skin moisture during UV exposure.
  • Mica — Optical brightening pigment; adds luminosity.
  • Carbomer — Lightweight milky gel base.
FAQ

How noticeable is the tone-up effect?

Subtle-to-moderate — it brightens naturally rather than dramatically changing skin colour.

Can I use it without other makeup?

Yes — popular as a bare-skin finishing product for a natural, polished look.

What UV protection level does it offer?

Check label variant — Tone-Up variants are available in SPF31 PA+++ and higher.

Can I blend it with foundation?

Yes — mix with or layer under lightweight foundation.

Is it suitable for mature skin?

Yes — the brightening and hydrating combination is flattering for mature skin.

🇺🇸 For US customers

For US shoppers, Japanese formulations arrive with a genuinely different philosophy. Japan's brightening-plus-UV daily multi-tasker in a convenient pump — Kumano Yushi's Reihaku Hatomugi Tone-Up UV Milky Gel combines a colour-correcting tone-up effect with broad-spectrum UV protection and hatomugi (coix seed) moisture in a generous pump bottle. The tone-up formula subtly brightens and evens out skin's natural colour variation, giving a luminous, well-rested appearance that makes it popular as a standalone morning product for minimal-makeup days. The pump format allows controlled, hygienic dispensing and is practical enough for combined face and exposed-area body use.

Kumano Yushi's Reihaku Hatomugi Tone-Up UV Milky Gel incorporates a brightening tone-up effect alongside hatomugi (coix seed) extract hydration and sun protection, evening out dullness from daily UV exposure and creating a luminous finish that holds up in summer heat — far lighter and more breathable than BB cream in American humidity.

Authentic, shipped direct from Japan — delivery in 10–14 business days from order placement (processing and shipping included), free shipping over $99 through October 30, 2026 (regular threshold: $149).

麗白 ハトムギ トーンアップ UVミルキージェル SPF31 PA+++ ポンプタイプ 250ml
$9.99

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