ヒロインメイク プライムリキッドアイライナー リッチキープ 03 ナチュラルブラウン 0.40ml
Soft natural brown super waterproof liquid liner with ultra-fine precision tip.
$15.99
🚚 Free shipping over $99 · Standard shipping $29
- From JapanJP-Direct
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Ultra-fine, soft natural brown line that resists tears, sweat, oil and rubbing all day.
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About this product
Heroine Make Prime Liquid Eyeliner Rich Keep is the brand's highest-durability liquid liner, built around a super waterproof formula and dual-adhesion technology designed to keep color locked onto skin all day. Shade 03 Natural Brown gives a softer, everyday brown line via an ultra-fine 0.1mm brush tip for precise control, ideal for subtler definition than black liner. A liquid-flow control adjuster keeps ink flowing evenly so lines glide on without skipping or flooding.
How to use
- Rest your elbow on a flat surface for stability, then draw a thin line along the upper lash line, working in short strokes from inner to outer corner.
- Build thickness gradually by layering strokes rather than pressing hard for one thick line.
- For a soft wing, extend the line just past the outer corner following your lower lash line's angle, then fill in lightly.
- Let the line air-dry for a few seconds before opening your eye fully to avoid transfer.
- Remove at night with warm water and, if needed, a dedicated eye makeup remover for full waterproof coverage.
Ingredients
- Film-forming waterproof polymers — create a flexible, quick-drying film that resists tears, sweat, oil and rubbing.
- Dual adhesion technology — a brand-formulated two-part bonding system designed to lock pigment onto skin for long wear.
- Ultra-fine pigment dispersion — delivers a smooth, soft brown line without dragging.
Full ingredients: Water, Iron Trioxide (CI 77491), Ethylhexyl Acrylate/Methyl Methacrylate Copolymer, Butylene Glycol, Iron Tetroxide (CI 77499), Ammonium Acrylates/Methyl Styrene/Styrene Copolymer, Sodium Polyaspartate, Phenoxyethanol, Black 2 (CI 77266), Acrylates Copolymer, Methylparaben, 1,2-Hexanediol, Pentylene Glycol, Propylparaben, Disodium EDTA, Sodium Hydroxide,Caprylyl Glycol, Ethylhexylglycerin, Panthenol, Alcohol, Acrylates/Ethylhexyl Acrylate Copolymer, Acrylates/Dimethylaminoethyl Methacrylate Copolymer, Polyquaternium-51, Swertia Japonica Extract, Sodium Laureth-12 Sulfate, Rosa Canina Fruit Extract, Sodium Hyaluronate, C11-15 Pareth-7, Disodium Phosphate, Potassium Phosphate, Succinoyl Atelocollagen, Potassium Sorbate
FAQ
Is 03 Natural Brown too subtle for everyday definition?
It's designed as a lighter, more natural brown than the brand's black or brown-black shades, giving definition without a harsh line — good for daytime or no-makeup makeup looks.
Will it still hold up in heat and humidity like the black shade?
Yes — all Rich Keep shades share the same super waterproof, dual-adhesion formula.
Can I layer it for more intensity?
Yes, building thin layered strokes deepens the color without flooding the line, thanks to the flow-control adjuster.
🇺🇸 For US customers
For J-beauty fans who want Heroine Make's waterproof performance in a softer, everyday shade, Rich Keep 03 Natural Brown delivers the brand's precise 0.1mm tip and dual-adhesion technology in a natural brown that pairs well with the your-eyes-but-better liner look.
ヒロインメイク プライムリキッドアイライナー リッチキープ 03 ナチュラルブラウン 0.40ml
$15.99