A thousand years of ingredients. A century of craftsmanship.
FOUNDED
2021
SUZU, ISHIKAWA, JAPAN
NAIAJapanese fermented skincare, powered by Noto tradition.FEATURED PARTNER
NAIA 사케카스 클리어 에센스 로션 토너 120ml
Japanese sake lees & rice bran brightening toner. Refines skin texture and boosts radiant clarity(120ml).
₩36,100
NAIA · 3 BRAND MILESTONES
2021
NAIA Inc. founded in Suzu, Oku-Noto — built on Astena Group's pharmaceutical manufacturing know-how
2024
NAIA brand debuts; renewed in 2025 as a nature-science skincare line
2026
Smikie Japan is the authorized distributor of NAIA.
KOREA CUSTOMS · 관세청 고시 기준
개인통관고유부호 필수
해외배송 시, 수취인 성함·연락처·개인통관고유부호가 모두 일치해야 원활한 통관이 가능합니다.
Personal Customs Code (PCCC) required — recipient name, phone and code must match.
CUSTOMS DUTY · 관세 안내
150$ 이상 구매 주의
해외 직구 상품은 총 결제금액(배송비 포함) $150 이상 구매할 경우 세관에서 관세가 부과될 수 있습니다.
Orders of USD 150 or more (incl. shipping) may be assessed customs duties.- FeaturedNAIA Hub
- Suzu, NotoJP-Direct
- Nature-ScienceNoto-grown actives
- RecoverySupports Noto rebuild
- Sake Lees Brightening — fermented rice actives enhance skin clarity and promote a balanced, luminous tone
- Rice Bran & Mushroom Extract — help refine the look of pores and even out skin tone
- Sake Lees Fermentation — a complex of amino acids and natural fermentation nutrients for a radiant-looking complexion
Made in Ishikawa, Japan — Ingredients from NOTO
BRAND STORY · NAIA
"A thousand years of ingredients, a century of craftsmanship, for your skin."
NAIA stands for Noto, Artisanship, Inclusive, Authentic. Founded in December 2021 in Suzu City at the tip of the Noto Peninsula — a UNESCO World Agricultural Heritage region — NAIA Inc. builds on the Astena Group's pharmaceutical manufacturing know-how to give shape to the blessings of Noto: unused sake lees from Noto breweries, rice bran, and Noto Hiba from local forestry.
Its mission: "Harness nature's blessings and the wisdom of tradition to weave people's health and beauty into the future." Noto's artisans have refined their craft for generations within a harsh natural environment — and after the January 2024 Noto Peninsula earthquake, the brand became part of the region's recovery itself. Every product is developed in Suzu with ingredients from Noto, and every purchase supports the rebuilding of Noto's industries.
The logo's five bold lines represent a brand that fulfills all five senses — soft curves evoking Noto's satoyama & satoumi landscapes, straight lines expressing craftsmanship fused with modern technology.
2021.12
NAIA Inc. founded in Suzu — healthcare, agriculture & regional-trading business rooted in Oku-Noto.
2024.1
Noto Peninsula earthquake. The brand's mission expands to regional recovery.
2024.5
NAIA brand debuts — natural healthcare from sake lees, rice bran & Noto Hiba.
2025.4
Brand renewal as nature-science cosmetics: Clear Essence Lotion, Precious Serum Emulsion & more.
FULL INCI · Complete Disclosure
Water, Propanediol, Glycerin, Pentylene Glycol, Oryza Sativa (Rice) Lees Extract, Oryza Sativa (Rice) Bran Extract, Tremella Fuciformis (Mushroom) Extract, Citrus Junos Fruit Oil, Citrus Aurantium Dulcis (Orange) Oil, Eucalyptus Globulus Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Anthemis Nobilis Flower Oil, Dipotassium Glycyrrhizate, Acer Palmatum Leaf Extract, Butylene Glycol, Paeonia Albiflora Root Extract, Saxifraga Sarmentosa Extract, Hydrolyzed Coix Lacryma-Jobi Ma-yuen Seed, Polyglyceryl-10 Myristate, Phenoxyethanol, Rice Bran Sphingoglycolipid, Hydrogenated Lecithin, Hydrogenated Lysolecithin, Arginine
HERO INGREDIENTS
Aged Sake-Lees Extract — Oryza Sativa (Rice) Lees Extract — freeze-dried unused lees from Noto breweries, concentrated and aged. Used in: Aqua Cleansing Gel, Kikusumi Charcoal & Sake Lees Facial Cleansing Foam, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum - Forest after Rain, Sake Lees Beauty Face Mask, Essence Glow Face Mask
Rice-Bran Extract — Oryza Sativa (Rice) Bran Extract — a traditional Japanese beauty staple, rich in moisturizing lipids. Used in: Aqua Cleansing Gel, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask
Noto Hiba Oil — essential oil from Noto forestry, a source of natural hinokitiol. Used in: Aqua Cleansing Gel, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask
Kikusumi Charcoal — Charcoal Powder — artisan-made Noto charcoal, hand-fired by a single maker. Used in: Kikusumi Charcoal & Sake Lees Facial Cleansing Foam
*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)
*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)
HOW TO USE · The NAIA Routine
- After cleansing, apply a small amount to a cotton pad
- Gently sweep across face and neck in upward strokes
- Allow to absorb fully before the next step
- For an extra brightening boost, press a cotton-pad application into skin with your palms (essence-mask technique)
- Use morning and night
Use with other NAIA products — the full ritual:
SOCIAL IMPACT · For Customers Who Care
NAIA is more than a skincare brand — it is part of Noto's recovery. After the January 2024 Noto Peninsula earthquake, NAIA's mission expanded to rebuilding the region's industries: every product is developed in Suzu with ingredients sourced from Noto's breweries, rice fields and forests, keeping local supply chains alive.
When you choose NAIA, part of what you pay flows back into Oku-Noto — supporting the artisans, farmers and brewers who make these formulas possible.
FAQ
Can I use this with other brightening products?
Yes — it layers well with vitamin C serums and other brightening treatments.
Should I use it morning and night?
Yes, both — follow with sunscreen (SPF) in the morning.
What size does it come in?
120ml bottle.
THE NAIA BRAND HUB
Browse all 8 NAIA products at SmikieJapan — a full skincare ritual born from Noto's sake breweries, and the story of a region rebuilding through beauty.
Complete the NAIA routine
Explore the NAIA Hub
Browse all 8 NAIA products at SmikieJapan — a full skincare ritual born from Noto's sake breweries, and the story of a region rebuilding through beauty.
VISIT NAIA BRAND HUB →
About NAIA 사케카스 클리어 에센스 로션 토너 120ml at SmikieJapan
NAIA Inc. (founded December 2021) is a natural healthcare brand from Suzu City, Oku-Noto (a UNESCO World Agricultural Heritage region), built on the Astena Group's pharmaceutical manufacturing know-how. Under the motto "a thousand years of ingredients, a century of craftsmanship," products feature aged sake-lees extract from Noto breweries, rice-bran extract, and Noto Hiba essential oil — developed in Suzu with ingredients from Noto, made in Ishikawa, with every purchase supporting the region's recovery from the 2024 earthquake.
NAIA 사케카스 클리어 에센스 로션 토너 120ml
₩36,100