NAIA 에센스 글로우 페이스 마스크 6매

"A thousand years of ingredients, a century of craftsmanship, for your skin."

NAIA stands for Noto, Artisanship, Inclusive, Authentic. Founded in December 2021 in Suzu City at the tip of the Noto Peninsula — a UNESCO World Agricultural Heritage region — NAIA Inc. builds on the Astena Group's pharmaceutical manufacturing know-how to give shape to the blessings of Noto: unused sake lees from Noto breweries, rice bran, and Noto Hiba from local forestry.

Its mission: "Harness nature's blessings and the wisdom of tradition to weave people's health and beauty into the future." Noto's artisans have refined their craft for generations within a harsh natural environment — and after the January 2024 Noto Peninsula earthquake, the brand became part of the region's recovery itself. Every product is developed in Suzu with ingredients from Noto, and every purchase supports the rebuilding of Noto's industries.

The logo's five bold lines represent a brand that fulfills all five senses — soft curves evoking Noto's satoyama & satoumi landscapes, straight lines expressing craftsmanship fused with modern technology.

Read the full NAIA story →

Key Ingredients

• Oryza Sativa (Rice) Lees Extract — packed with amino acids and minerals to deeply hydrate skin and boost natural radiance.
• Oryza Sativa (Rice) Bran Extract — rich in B vitamins and plant-derived moisturizers to nourish skin and improve its healthy appearance.

Also formulated with Niacinamide and Alpha-Arbutin to support an even, luminous-looking tone.

Aged Sake-Lees Extract — Oryza Sativa (Rice) Lees Extract — freeze-dried unused lees from Noto breweries, concentrated and aged. Used in: Aqua Cleansing Gel, Kikusumi Charcoal & Sake Lees Facial Cleansing Foam, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum - Forest after Rain, Sake Lees Beauty Face Mask, Essence Glow Face Mask

Rice-Bran Extract — Oryza Sativa (Rice) Bran Extract — a traditional Japanese beauty staple, rich in moisturizing lipids. Used in: Aqua Cleansing Gel, Clear Essence Lotion Toner, Precious Serum Emulsion, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask

Noto Hiba Oil — essential oil from Noto forestry, a source of natural hinokitiol. Used in: Aqua Cleansing Gel, Rice Bandage Cream, Hand Serum, Essence Glow Face Mask

Kikusumi Charcoal — Charcoal Powder — artisan-made Noto charcoal, hand-fired by a single maker. Used in: Kikusumi Charcoal & Sake Lees Facial Cleansing Foam

*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)

*Kikusumi: Charcoal (oil & impurity-absorbing cleansing agent) *Noto aged sake-lees powder: Rice Ferment (Sake) Lees (moisturizing agent)

1. Cleanse and tone the face
2. Unfold the mask and apply to the face, aligning with eyes, nose, and mouth
3. Leave on for 10–15 minutes
4. Remove and gently pat remaining essence into the skin — do not rinse
5. Follow with moisturizer if desired

Use with other NAIA products — the full ritual:

1. NAIA 아쿠아 클렌징 젤 180g
2. NAIA 키쿠스미 차콜&사케카스 폼 클렌저 100g
3. NAIA 사케카스 클리어 에센스 로션 토너 120ml
4. NAIA 라이스브란 프레셔스 세럼 에멀전 50ml
5. NAIA 라이스 밴디지 크림 40g
6. NAIA 일본 술지게미 뷰티 페이스 마스크 7매
7. NAIA 일본 술지게미 뷰티 페이스 마스크 1매
8. NAIA 핸드 세럼 포레스트 애프터 레인 50g

NAIA is more than a skincare brand — it is part of Noto's recovery. After the January 2024 Noto Peninsula earthquake, NAIA's mission expanded to rebuilding the region's industries: every product is developed in Suzu with ingredients sourced from Noto's breweries, rice fields and forests, keeping local supply chains alive.

When you choose NAIA, part of what you pay flows back into Oku-Noto — supporting the artisans, farmers and brewers who make these formulas possible.

Browse all 8 NAIA products at SmikieJapan — a full skincare ritual born from Noto's sake breweries, and the story of a region rebuilding through beauty.

View all NAIA products →