NEW
Additive-Free Moisturizing Facial Wash
Milk-fat cleanser that hydrates as it removes makeup and impurities—no tight feeling, just soft skin.
$5.73
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
Milk fat + hyaluronic acid moisturize while you cleanse, leaving skin hydrated rather than tight
About this product
Cow Brand Additive-Free Moisture Face Wash strips away daily grime and makeup without stripping away your skin's natural barrier. Formulated with milk fat and hyaluronic acid, this 110g gentle cream cleanser transforms into a rich lather that leaves skin hydrated and soft, not tight or parched. Japan's trusted choice for sensitive and combination skin since 1909.
How to use
- Wet your face with lukewarm water and dispense a pearl-sized amount into your palm
- Add a few drops of water and massage between your palms to activate a creamy lather
- Gently massage the foam across your entire face in circular motions, focusing on the T-zone
- Rinse thoroughly with clean, cool water until all traces of foam are gone
- Pat dry gently with a clean towel and follow with your regular toner and moisturizer
Ingredients
- Milk fat — locks moisture into the skin barrier while cleansing gently
- Hyaluronic acid — multi-layer hydration that penetrates without heaviness
- Ceramide complex — restores skin integrity and prevents transepidermal water loss
- Plant-derived amino acids — softens and conditions the skin while removing impurities
- Glycerol — humectant that draws moisture into the skin's outer layers
FAQ
Is this cleanser suitable for sensitive skin?
Yes. Cow Brand's Additive-Free line excludes mineral oil, dyes, perfumes, and harsh surfactants—making it ideal for reactive or eczema-prone skin. Always patch-test if you're introducing any new product.
Can I use this twice a day?
Absolutely. Use once in the morning to remove overnight oil buildup and once at night to dissolve sunscreen and makeup. The milk-fat base means it won't over-strip even with twice-daily use in humid tropical climates.
🇵🇭 For Philippines customers
Tropical Manila humidity strips even hardy skin—Cow Brand's moisture-first formula means you can cleanse away sweat, pollution, and aircon dehydration without the squeaky-tight feeling that leaves skin desperate for repairs.
BPO night-shift workers, moms juggling mall runs and household chores, and everyday commuters benefit from a cleanser that soothes rather than stresses already-compromised barriers in the heat.
At under ₱400 and lasting weeks, this 110g format delivers additive-free Japanese gentleness on a Filipino budget—the antithesis of expensive skincare theater.
🇺🇸 For US customers
Across the United States, shoppers are discovering that Japanese skincare delivers genuinely different texture, feel, and finish compared to what's available on most US drugstore shelves, and tropical urban US areas humidity strips even hardy skin—Cow Brand's moisture-first formula means you can cleanse away sweat, pollution, and air conditioning dehydration without the squeaky-tight feeling that leaves skin desperate for repairs.
A well-known recommendation across r/AsianBeauty, r/SkincareAddiction, and beauty TikTok. BPO night-shift workers, moms juggling mall runs and household chores, and everyday commuters benefit from a cleanser that soothes rather than stresses already-compromised barriers in the heat.
At under $149 and lasting weeks, this 110g format delivers additive-free Japanese gentleness on a American budget—the antithesis of expensive skincare theater.
COW BRAND Additive-Free Moisturizing Facial Wash
$5.73