NEW
ELIXIR White Brightening Emulsion Moist Type
Medicated whitening emulsion with tranexamic acid & 4MSK for a firmer, brighter-looking complexion.
$53.99
🚚 Free shipping over $99 · Standard shipping $29
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
A moisturizing whitening emulsion that helps firm skin and fade the look of future dark spots for a translucent, light-reflecting glow.
About this product
ELIXIR WHITE Brightening Emulsion Moist Type CA is a medicated whitening emulsion from Shiseido's iconic ELIXIR line, formulated with two whitening actives to help prevent future dark spots and freckles. Its rich, Moist-type texture cushions skin with lasting hydration while Shiseido's proprietary Collagenesis blend supports a firmer, more resilient look. Free from ethyl alcohol and parabens, it finishes the last step of your AM/PM routine for a translucent, light-reflecting glow.
How to use
- After using Brightening Lotion, take an amount about the size of a 10-yen coin into your palm.
- Warm slightly between your palms, then apply starting from the broader areas of the face — cheeks and forehead — spreading outward.
- Gently press into the skin 2-3 times, paying extra attention to areas prone to dryness or dullness, until fully absorbed.
Ingredients
- Tranexamic Acid (m-Tranexamic Acid) — Quasi-drug whitening active ingredient that helps suppress melanin production to prevent future dark spots and freckles.
- 4MSK (Potassium 4-Methoxysalicylate) — A second whitening active that works alongside tranexamic acid to further inhibit melanin formation for a clearer, more even-looking tone.
- Collagenesis (Peony Extract, Rose Extract, Hydroxyproline, Bupleurum Root Extract, Glycerin) — Shiseido's proprietary blend that moisturizes and helps support firmer, more resilient-feeling skin.
- Free of ethyl alcohol and parabens.
FAQ
Is this emulsion suitable for sensitive skin?
It is formulated without ethyl alcohol or parabens, but as with any new skincare product we recommend a patch test first, especially if you have sensitive skin.
What's the difference between the Moist and Fresh (mizumizushii) types?
Both share the same whitening actives; Moist Type has a richer, more emollient texture ideal for drier skin, while Fresh Type has a lighter, quick-absorbing texture preferred by combination or oily skin.
Can I use this with makeup?
Yes — apply it as the last step of your skincare routine and let it fully absorb before applying sunscreen and makeup.
🇺🇸 For US customers
A longtime favorite in J-beauty and r/AsianBeauty circles, Shiseido's ELIXIR line pairs two well-known whitening actives — tranexamic acid and 4MSK — inside a quasi-drug formula that Japanese skincare fans have relied on for years to keep tone looking even and skin looking firm. If you're building out an ingredient-conscious routine, this Moist-type emulsion adds a richly hydrating, brightening-focused finishing step.
SHISEIDO ELIXIR White Brightening Emulsion Moist Type
$53.99