NEW
fino Premium Touch Shampoo
Moisturizing daily shampoo with Royal Jelly EX and Squalane that cleanses while tightening cuticles and locking in mo…
$14.99
🚚 Free shipping over $99 · Standard shipping $29
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
Moisturizing daily shampoo that gently cleanses while tightening loosened cuticles and locking in moisture for smoother, frizz-tamed hair.
About this product
fino Premium Touch Shampoo is a moisturizing shampoo formulated for dry, damaged, and color- or perm-treated hair. Like the matching conditioner, it's built around three beauty-serum ingredients — Royal Jelly EX, PCA, and Squalane — that work to cleanse gently while tightening cuticles and locking in moisture. The 550ml bottle is the full-size main pump bottle, meant to be paired with the fino Premium Touch Conditioner.
How to use
- Wet hair thoroughly, then apply shampoo and massage into a lather, focusing on the scalp.
- Rinse thoroughly with warm water.
- Follow with fino Premium Touch Conditioner on wet hair from mid-lengths to ends.
- For extra care, use the fino Premium Touch Hair Mask 1-2 times a week.
Ingredients
- Royal Jelly EX & Trehalose — Lock in moisture and help tame frizz for smoother, more manageable hair.
- PCA & Weakly Acidic Base — Help tighten loosened cuticles from the roots for a smoother look and feel.
- Squalane — Softens stiff, rough hair from the core for improved suppleness.
FAQ
What hair type is this shampoo formulated for?
It's designed for dry, damaged, and color- or perm-treated hair that needs extra moisture and cuticle care.
Should I use it with the matching conditioner?
Yes, fino Premium Touch Shampoo and Conditioner are designed as a pair for the full moisturizing routine.
Can I use this on color-treated hair?
Yes, it's formulated with color- and perm-treated hair in mind, alongside general dry and damaged hair.
🇺🇸 For US customers
A go-to pick for the J-beauty and r/AsianBeauty haircare crowd, fino Premium Touch Shampoo brings the 'beauty serum in a bottle' approach that Japanese drugstore hair care is famous for — pairing gentle cleansing with Royal Jelly Extract and Squalane for a moisturizing, salon-like finish at drugstore pricing.
SHISEIDO fino Premium Touch Shampoo
$14.99