MAQuillAGE Essence Liquid EX Soft Beige 10
Japan Heritage Skincare Authority Shiseido Carries 150 Years.
$41.99
🚚 Free shipping over $149 · Standard shipping $29
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
SHISEIDO MAQuillAGE Essence Liquid EX Soft Beige 10 — serum foundation with SPF50+
About this product
MAQuillAGE Essence Liquid EX Soft Beige 10 is a serum foundation with SPF50+ PA++++ that combines skincare and makeup in one step. Its Serum-First Technology keeps moisturizing serum in close contact with the skin while providing natural coverage, pore-blurring effects, and long-lasting radiant wear.
How to use
- After skincare, dispense an appropriate amount onto your palm.
- Apply from the center of the face outward and blend evenly.
- Layer a small amount on areas needing extra coverage.
Ingredients
- Acetyl Hyaluronate Sodium — a super-hydrating hyaluronic acid derivative that helps deliver long-lasting moisture deep into the skin.
- Soluble Collagen — helps maintain skin softness and smoothness while supporting a plump, hydrated appearance.
- Glycylglycine — helps improve the appearance of enlarged pores and promotes a smoother skin texture.
FAQ
Is this foundation suitable for daily use?
Yes, it combines makeup and skincare benefits for everyday wear.
Does it cover pores and uneven skin tone?
Yes, it provides effective coverage while maintaining a natural, smooth finish.
Is it suitable for oily skin in hot weather?
Yes, the formula is designed to resist shine and maintain a fresh look throughout the day.
Does it provide sun protection?
Yes, it offers high UV protection with SPF50+ PA++++.
🇺🇸 For US customers
US makeup enthusiasts who want authentic Japanese beauty products are drawn to formulations that feel different from what they find at Target or Sephora. Japan's heritage skincare authority — Shiseido carries 150 years of Japanese beauty science into every product, and MAQuillAGE Essence Liquid EX in Soft Beige 10 addresses the specific needs of fair skin with cool or neutral undertones who find standard warm Ocher shades too yellow orange. The Soft Beige family uses a cooler, more neutral beige formulation that creates a porcelain-clean finish on fair cool-to-neutral complexions — not whitening, not warming, simply a precise match to the way light skin with blue or pink undertones actually looks. The same Essence Liquid EX skincare-in-makeup technology provides a daily infusion of collagen, niacinamide, and moisturizing actives alongside the coverage, ensuring the product actively supports the health and quality of the skin it covers.
Available in 5 shades across the lineup, the essence-infused liquid foundation carries skincare actives while delivering Shiseido prestige coverage — and Baby Pink 00's cool-pink tone creates the 'hanami-skin' luminosity that Instagram and TikTok PH beauty circles consistently aspire to.
Authentic, shipped direct from Japan — delivery 10–14 days, free shipping over $149.
SHISEIDO MAQuillAGE Essence Liquid EX Soft Beige 10
$41.99