NEW
Eyelash Curler W
shu uemura's cult eyelash curler, updated with dual-height Double Edge Technology.
$36.35
🚚 Free shipping over $99 · Standard shipping $29
- From JapanJP-Direct
- AuthenticVerified
- 10–14 daysDelivery
A dual-height curling frame that delivers a natural, rounded lash curl in one step while reducing the breakage that comes from repeated hard pinching.
About this product
shu uemura's eyelash curler has been a backstage and bathroom-cabinet staple for decades, and the W updates the icon with patent-pending Double Edge Technology: two plates set at different heights that catch lashes in a gentle time-lag instead of one hard squeeze. The result is a natural, rounded curl achieved in a single step, with less repeated pinching stress on lashes.
How to use
- Position the curler at the base of your upper lashes, as close to the root as comfortable.
- Squeeze gently and hold for a few seconds — the dual-height plates catch lashes in stages rather than all at once.
- Release and move the curler slightly toward the mid-lengths, squeeze again briefly for a rounded curl.
- Repeat toward the tips if extra lift is wanted.
- Follow with mascara to lock in the curl.
Ingredients
- Dual-Height Frame (Double Edge Technology) — Two curling plates set at different heights that catch lashes in two soft stages instead of one sharp pinch, for a rounder curl with less breakage.
- Precision-Molded Silicone Pad — Cushions the lash line to reduce pulling and discomfort during curling.
- Durable Alloy Body — A rust-resistant frame built to hold its curve through daily use.
FAQ
What makes the 'W' different from the original shu uemura curler?
It uses patent-pending Double Edge Technology — two plates at different heights that catch lashes in a time-lag sequence for a softer, one-step curl.
Will it work on short or straight Asian lashes?
The curler is designed and refined for the shape and density of Asian lashes, a heritage of the original shu uemura tool.
How long does the curl last?
Pairing with a lash-friendly mascara helps hold the curl through the day; humidity and oil can shorten hold time as with any curler.
🇺🇸 For US customers
A long-time favorite name-dropped by makeup artists and Asian-beauty tool enthusiasts alike, now updated with new curling technology that's generating fresh buzz among curler collectors in the US.
shu uemura Eyelash Curler W
$36.35